Elaboración de harina de cáscara de maracuyá para su comercialización a Holanda-Ámsterdam
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En el presente trabajo sobre la harina de cáscara de maracuyá es dar a conocer sobre los
beneficios de este producto y el impacto que tendrá internacionalmente ya que es un
producto elaborado a base de la cáscara de la fruta el cual brinda muchos beneficios y
propiedades realmente aprovechables.
El estudio y elaboración de este producto se realizan para su exportación y
comercialización hacia el mercado de Holanda - Ámsterdam en el período del 2017, y está
orientado a la aplicación de herramientas de investigación, planeación estratégica,
planeación y de proyectos de inversión, todo esto con el fin de satisfacer las necesidades de
un segmento de mercado. Se basó a realizar este proyecto en métodos inductivos, en una
metodología con diseño descriptivo exploratorio dirigido a Holanda - Ámsterdam los cuales
tiene una población de algo más de 810,000 habitantes.
Gracias a la investigación realizada se puede determinar que el proyecto es viable y
rentable por lo que los estados financieros dieron como resultados un VAN sin
financiamiento de $151,850.75 y con financiamiento de $166,221.00. Con estos resultados
se calculó una TIR de 33% mayor al costo de capital del 14%.
Para producir este producto se realiza un análisis en el cual se puede manifestar que ayuda
al desarrollo industrial del país lo que aportará a mantener una balanza comercial favorable
ya que el mercado se abastece principalmente por importaciones.
El objetivo principal es realizar un producto que genere un beneficio tanto en la salud de las
personas y a su vez haciendo conocer al Ecuador como uno de los principales productores y
exportadores de harina de cáscara de maracuyá.
In the present work on shell flour passion fruit is to raise awareness about the benefits of this product and the impact internationally because it is a product made from the rind of the fruit which offers many benefits and properties really usable. The study and development of this product are made for export and marketing to market of Netherlands - Amsterdam in the period of 2017 and is application-oriented research tools, strategic planning, planning and investment projects, all this in order to meet the needs of a market segment. It was based on this project in inductive methods in a descriptive exploratory design methodology aimed at Netherlands - Amsterdam which has a population of just over 810,000 inhabitants. Thanks to the research carried out can be determined that the project is viable and profitable so that the financial statements as results gave an NPV of $ 151,850.75 without financing and financing of $ 166,221.00. With these results we calculated an IRR of 33% higher cost of capital of 14%. To produce this product an analysis which can manifest that helps the country's industrial development is done it will bring to maintain a favorable balance of trade as the market is mainly supplied by imports. The main objective is to make a product that generates a benefit both the health of people and in turn making known to Ecuador as one of the leading producers and exporters of passion fruit shell flour.
In the present work on shell flour passion fruit is to raise awareness about the benefits of this product and the impact internationally because it is a product made from the rind of the fruit which offers many benefits and properties really usable. The study and development of this product are made for export and marketing to market of Netherlands - Amsterdam in the period of 2017 and is application-oriented research tools, strategic planning, planning and investment projects, all this in order to meet the needs of a market segment. It was based on this project in inductive methods in a descriptive exploratory design methodology aimed at Netherlands - Amsterdam which has a population of just over 810,000 inhabitants. Thanks to the research carried out can be determined that the project is viable and profitable so that the financial statements as results gave an NPV of $ 151,850.75 without financing and financing of $ 166,221.00. With these results we calculated an IRR of 33% higher cost of capital of 14%. To produce this product an analysis which can manifest that helps the country's industrial development is done it will bring to maintain a favorable balance of trade as the market is mainly supplied by imports. The main objective is to make a product that generates a benefit both the health of people and in turn making known to Ecuador as one of the leading producers and exporters of passion fruit shell flour.
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HARINA DE CÁSCARA DE MARACUYÁ, PLANTA, PROCESOS, DISTRIBUCIÓN