Propuesta de plan de negocios para comercializar en la Ciudad de Guayaquil el NIBS de cacao elaborado por la asociación de productores orgánicos de Vinces apovinces de la provincia de los Ríos
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto de investigación, está basado en la comercialización de Nibs de cacao en el sector norte de la ciudad de Guayaquil, mediante la Asociación de Productores Orgánicos de Vinces APOVINCES, para efectos de la realización de este proyecto, se recolectó información de importancia que dieron a lugar a determinar la factibilidad de la puesta en marcha del mismo.
APOVINCES, durante varios años se ha destacado en la producción de cacao, lo que la ha convertido en la asociación líder de producción de cacao en Vinces, el propósito de este plan de negocios es impulsar la producción de Nibs de cacao, en la ciudad de Guayaquil precisamente en los gimnasios del sector norte de la misma, contando con la Asociación como productora de estos Nibs de cacao.
El tipo de investigación del presente proyecto fue no probabilístico ya que los datos que se recolectaron durante el desarrollo del mismo, no fueron manipulados, toda información es real obtenida de datos estadísticos de fuentes externas a la investigación como de fuentes propias mediante la recolección de datos de la encuesta realizada a las personas que asisten a los gimnasios del sector norte de la ciudad de Guayaquil.
Vale destacar que este proyecto tuvo un enfoque cuantitativo en su investigación de mercado ya que se usaron datos numéricos con el fin de identificar las preferencias y los factores que podrían incidir en el comportamiento de compra de los potenciales clientes que la Asociación de productores Orgánicos de Vinces, APOVINCES, podría tener durante su participación en el mercado Guayaquileño.
The present research project is based on the commercialization of Nibs of cocoa in the northern sector of the city of Guayaquil, through the Association of Organic Producers of Vinces APOVINCES, for the purpose of carrying out this project, collected information of importance that Gave rise to determine the feasibility of the commissioning of the same. APOVINCES, for several years has been outstanding in cocoa production, which has made it the leading cocoa production association in Vinces, the purpose of this business plan is to boost the production of cocoa Nibs in the city of Guayaquil precisely in the gyms of the northern sector of the same, counting on the Association as producer of these Nibs of cacao. The type of research of the present project was non-probabilistic since the data that were collected during the development of the same, were not manipulated, all information is real obtained from statistical data of sources external to the investigation as of its own sources through the data collection Of the survey made to people who attend the gyms in the northern sector of the city of Guayaquil. It is worth mentioning that this project had a quantitative approach in its market research since numerical data were used in order to identify the preferences and factors that could influence the buying behavior of the potential customers that the Association of Organic Producers of Vinces, APOVINCES, could have during its participation in the Guayaquil market.
The present research project is based on the commercialization of Nibs of cocoa in the northern sector of the city of Guayaquil, through the Association of Organic Producers of Vinces APOVINCES, for the purpose of carrying out this project, collected information of importance that Gave rise to determine the feasibility of the commissioning of the same. APOVINCES, for several years has been outstanding in cocoa production, which has made it the leading cocoa production association in Vinces, the purpose of this business plan is to boost the production of cocoa Nibs in the city of Guayaquil precisely in the gyms of the northern sector of the same, counting on the Association as producer of these Nibs of cacao. The type of research of the present project was non-probabilistic since the data that were collected during the development of the same, were not manipulated, all information is real obtained from statistical data of sources external to the investigation as of its own sources through the data collection Of the survey made to people who attend the gyms in the northern sector of the city of Guayaquil. It is worth mentioning that this project had a quantitative approach in its market research since numerical data were used in order to identify the preferences and factors that could influence the buying behavior of the potential customers that the Association of Organic Producers of Vinces, APOVINCES, could have during its participation in the Guayaquil market.
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Palabras clave
APOVINCES, PLAN DE NEGOCIO, RENTABILIDAD