Estudio del emprendimiento y la sustentabilidad de las PYMES en la Ciudad de Guayaquil Año 2015 – 2016
Fecha
2017
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Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La ciudad de Guayaquil se ha caracterizado por ser una de los lugares con más emprendimientos, debido a que gran parte de sus sectores existen microempresas que aportan al desarrollo sustentable de la urbe porteña. Sin embargo, es importante pensar que ha sido la parte principal que ha conllevado a miles de emprendedores a crear sus ideas y convertirlas en negocios, además, conocer cuáles han sido las ayudas para que estos comercios crezcan con el pasar de tiempo, lo cierto es que muchos de ellos no pueden desarrollarse, por medio del presente proyecto se pudo conocer que casi ninguno de estos microemprendimientos están asesorados en administración, finanzas, economía, marketing, la gran mayoría son negocios que surgen de ideas, donde consiguen capital para empezar pero no mantienen una sustentabilidad para mantenerse en el mercado. Es por eso que se estableció como propuesta el desarrollo de una empresa especializada en asesoramiento microempresarial, que contribuirá a capacitar a cada uno de los dueños de los negocios a entender los procedimientos administrativos básicos para hacer que sus comercios se proyecten a crecer en el mercado.
The city of Guayaquil has been characterized by being one of the places with more enterprises, because a great part of its sectors exist microenterprises that contribute to the sustainable development of the city of Buenos Aires. However, it is important to think that it has been the main part that has led thousands of entrepreneurs to create their ideas and turn them into business, in addition, to know what have been the aids for these businesses to grow over time, the truth is That many of them can not be developed, through this project it was possible to know that almost none of these microenterprises are advised in administration, finance, economics, marketing, the great majority are businesses that arise from ideas, where they get capital to start but not Maintain a sustainability to stay in the market. That is why it was established as a proposal the development of a company specialized in microenterprise consulting, which will help train each business owner to understand the basic administrative procedures to make their businesses are projected to grow in the market.
The city of Guayaquil has been characterized by being one of the places with more enterprises, because a great part of its sectors exist microenterprises that contribute to the sustainable development of the city of Buenos Aires. However, it is important to think that it has been the main part that has led thousands of entrepreneurs to create their ideas and turn them into business, in addition, to know what have been the aids for these businesses to grow over time, the truth is That many of them can not be developed, through this project it was possible to know that almost none of these microenterprises are advised in administration, finance, economics, marketing, the great majority are businesses that arise from ideas, where they get capital to start but not Maintain a sustainability to stay in the market. That is why it was established as a proposal the development of a company specialized in microenterprise consulting, which will help train each business owner to understand the basic administrative procedures to make their businesses are projected to grow in the market.
Descripción
Palabras clave
ASESORAMIENTO, SUSTENTABILIDAD EMPRESARIAL, MICROEMPRESA