Determinación de la necesidad de un programa para adultos mayores con variedades en la programación matutina radial con la propuesta de la creación de un espacio en FM en la ciudad de Guayaquil
Fecha
2012-08
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Universidad de Guayaquil. Facultad de comunicación Social.
Resumen
El propósito de este trabajo de investigación es analizar las parrillas de las radios en F.M. de la ciudad de Guayaquil, para así poder crear un programa radial para adultos mayores. En el proyecto las autoras hacen un investigación teórica sobre los adultos mayores, la geriatría, F.M. y radial las cuales fueron las cuatros palabras claves para que ellas puedan realizar el marco teórico, y así sostener con fundamentos su proyecto. El objetivo que plantean las autoras, es darles entretenimiento a los adultos mayores por ser una audiencia olvidada por los medios de comunicación de la ciudad de Guayaquil, pero en este caso las autoras se centran en el medio radial, que no cuentan en ninguna frecuencia un programa dirigido por esta audiencia ya mencionada. Las autoras de este proyecto crean la propuesta de realizar el programa “La hora de los abuelitos”, este formato de programa fue creado por la necesidad y el vacío que existe en los medios radiales, las autoras escogen el medio radial porque es un medio más directo y de mayor facilidad para los adultos mayores de nuestra sociedad. El objetivo fundamental del programa es dinamizar la vida comunitaria y social del mayor, potenciando la participación y cooperación social en dicho sector, la satisfacción de sus inquietudes culturales y la comunicación con otros. “LA HORA DE LOS ABUELITOS” mostrará un completo perfil de los mayores de 65 años en hoy en día. En este programa se abordará una amplia gama de temas, a través de reflexiones, anécdotas y comentarios de interés sobre cómo mejorar el nivel de vida de un adulto mayor. Todo esto impartido por especialistas. Lo importante de este proyecto es que es realizado por jóvenes ecuatorianas, que se preocupan por los adultos mayores de la ciudad de Guayaquil.
The purpose of this research work is to analyze the grills of the radios in F. M. in the city of Guayaquil, to create a radio program for older adults. In the project the authors make a theoretical research on older adults, the geriatrics, F. M. and radial which were the four key words so that they can perform the theoretical framework, and thus sustain foundations with your project. The goal that posed by the authors, is to give them entertainment to older adults by be a hearing forgotten by the media in the city of Guayaquil, but in this case the authors focus on the radio medium, that do not have at any frequency a program directed by this audience already mentioned. The authors of this project create the proposal to make the program "The hour of the storyteller", this program format was created by the need and the vacuum that exists in the airwaves, the authors choose the radio medium because it is a most direct means and greater ease for older adults in our society. The fundamental objective of the program is to promote community and social life of the greater, enhancing the participation and social cooperation in this sector, the satisfaction of its cultural concerns and communicating with others. "THE HOUR OF THE storyteller" will show you a complete profile of the over 65 years in today. In this program will address a broad range of topics, through reflections, anecdotes and comments of interest on how to improve the living conditions of an older adult. All this taught by specialists. The important thing about this project is that it is carried out by young Ecuadorian, who are concerned about the older adults in the city of Guayaquil.
The purpose of this research work is to analyze the grills of the radios in F. M. in the city of Guayaquil, to create a radio program for older adults. In the project the authors make a theoretical research on older adults, the geriatrics, F. M. and radial which were the four key words so that they can perform the theoretical framework, and thus sustain foundations with your project. The goal that posed by the authors, is to give them entertainment to older adults by be a hearing forgotten by the media in the city of Guayaquil, but in this case the authors focus on the radio medium, that do not have at any frequency a program directed by this audience already mentioned. The authors of this project create the proposal to make the program "The hour of the storyteller", this program format was created by the need and the vacuum that exists in the airwaves, the authors choose the radio medium because it is a most direct means and greater ease for older adults in our society. The fundamental objective of the program is to promote community and social life of the greater, enhancing the participation and social cooperation in this sector, the satisfaction of its cultural concerns and communicating with others. "THE HOUR OF THE storyteller" will show you a complete profile of the over 65 years in today. In this program will address a broad range of topics, through reflections, anecdotes and comments of interest on how to improve the living conditions of an older adult. All this taught by specialists. The important thing about this project is that it is carried out by young Ecuadorian, who are concerned about the older adults in the city of Guayaquil.
Descripción
Palabras clave
ADULTOS MAYORES, GERIATRIA, FM, RADIAL