Análisis de las necesidades básicas insatisfechas en la parroquia puerto el morro con potencialidad de turismo comunitario, año 2017
Fecha
2017
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La presente tesis tiene como objetivo analizar las necesidades básicas insatisfechas en la
Parroquia de Puerto El Morro con potencialidad de turismo comunitario, y así realizar
recomendaciones de acuerdo con los resultados encontrados. La metodología que se
desarrolló para lograr los datos del análisis es cualitativa y cuantitativa, se llevó a cabo
mediante encuestas y entrevistas a través de los cuestionarios de preguntas que se
analizaron y los resultados fueron validados mediante el programa SPSS. Se ejecutó un
estudio mediante el método de las necesidades básicas insatisfechas desarrollada por
CEPAL, para determinar los conceptos basados en la problemática y en el objetivo
general como en los objetivos específicos. Se realizó conclusiones con los fundamentos
obtenidos y se generó recomendaciones dirigidas al diseño de estrategias de marketing
digital para comunicar y promocionar a la Parroquia Puerto El Morro.
The objective of this thesis is to analyze the unsatisfied basic needs in the Puerto El Morro area with potential for community-based tourism to determine what these needs are and provide recommendations according to the results found. The methodology used in this work is quantitative and qualitative, by the means of questionnaires used in surveys and interviews which were validated by the software SPSS. The method employed to study the unsatisfied basic needs of the community was developed by CEPAL and it determines the concepts based in the problem and the main and specific objectives. With the results, conclusions and recommendations were issued and aimed to the design of digital marketing strategies to communicate and promote Puerto El Morro.
The objective of this thesis is to analyze the unsatisfied basic needs in the Puerto El Morro area with potential for community-based tourism to determine what these needs are and provide recommendations according to the results found. The methodology used in this work is quantitative and qualitative, by the means of questionnaires used in surveys and interviews which were validated by the software SPSS. The method employed to study the unsatisfied basic needs of the community was developed by CEPAL and it determines the concepts based in the problem and the main and specific objectives. With the results, conclusions and recommendations were issued and aimed to the design of digital marketing strategies to communicate and promote Puerto El Morro.
Descripción
Palabras clave
NECESIDADES BASICAS, INSATIFECHAS, TURISMO COMUNITARIO