Estudio de factibilidad para la fabricación y comercialización de guantes térmicos para el tratamiento de personas con artrosis en la ciudad de Guayaquil, provincia del Guayas
Fecha
2018-03-21
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Universidad de Guayaquil. Facultad de Ciencias Económicas
Resumen
El presente trabajo de grado, es un Estudio de factibilidad para la fabricación y
comercialización de guantes térmicos para el tratamiento de personas con artrosis en la Ciudad de Guayaquil,
provincia del Guayas; el objetivo primordial fue identificar las necesidades, gustos y preferencias de las personas
con artrosis en manos para brindarles una alternativa saludable y nueva en el mercado ecuatoriano como son los
guantes térmicos especializados, además definir las estrategias que permitan impulsar la inserción del producto y
su desarrollo en el mercado, consecuentemente mejorar la calidad de vida a las personas con este padecimiento.
Para el estudio se realizaron encuestas de campo en hospitales, clínicas y fundaciones a fin de considerar el tamaño
de la muestra, además los factores determinantes en la fabricación y posterior comercialización del producto en
referencia para la optimización de recursos y rentabilidad esperada
The present work of degree, is a Feasibility Study for the manufacture and marketing of thermal gloves for the treatment of people with osteoarthritis in the City of Guayaquil, province of Guayas; The main objective was to identify the needs, tastes and preferences of the people with osteoarthritis in hands to provide them with a healthy and new alternative in the Ecuadorian market, such as specialized thermal gloves, in addition to define the strategies that allow to promote the insertion of the product and its development in the market, consequently improving the quality of life for people with this condition. For the study, field surveys were conducted in hospitals, clinics and foundations in order to consider the size of the sample, in addition to the determining factors in the manufacture and subsequent commercialization of the product in reference for the optimization of resources and expected profitability
The present work of degree, is a Feasibility Study for the manufacture and marketing of thermal gloves for the treatment of people with osteoarthritis in the City of Guayaquil, province of Guayas; The main objective was to identify the needs, tastes and preferences of the people with osteoarthritis in hands to provide them with a healthy and new alternative in the Ecuadorian market, such as specialized thermal gloves, in addition to define the strategies that allow to promote the insertion of the product and its development in the market, consequently improving the quality of life for people with this condition. For the study, field surveys were conducted in hospitals, clinics and foundations in order to consider the size of the sample, in addition to the determining factors in the manufacture and subsequent commercialization of the product in reference for the optimization of resources and expected profitability
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ARTROSIS, GUANTES TÉRMICOS, RENTABILIDAD, PLAN FINANCIERO