Análisis de la gestión empresarial de la Editorial Liveworking S.A. de la Ciudad de Guayaquil
Fecha
2018
Autores
Título de la revista
ISSN de la revista
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Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En el presente trabajo investigativo se analizará la gestión empresarial, que hace referencia a
las medidas y estrategias llevadas a cabo con la finalidad de que la empresa sea viable,
cumpliendo los objetivos, metas y obligaciones que tiene, ya que mediante un buen manejo
de la gestión se puede lograr competitividad. Se desarrollará una investigación sobre la
gestión empresarial que maneja actualmente la editorial Liveworking en la ciudad de
Guayaquil, mediante diversos métodos y técnicas se efectuará el análisis de la investigación
la cual comprende cuatro capítulos. CAPITULO I.- En el capítulo uno se detalla la
problemática de la investigación, el cual radica en el desconocimiento de las técnicas
necesarias, los objetivos a alcanzar e hipótesis. CAPÍTULO II.- Dentro del segundo capítulo
se expone el marco teórico, el cual expone los diferentes temas relacionados al trabajo
investigativo, establecido en teorías o conceptos necesarios para una mejor comprensión de la
investigación, ayudando así que el progreso sea más entendible, éste se realizará con fuentes
bibliográficas y la debida interpretación del autor referente al análisis de la gestión
empresarial de la empresa Liveworking. CAPÍTILO III.- En el tercer capítulo se define la
metodología de la investigación, es decir el enfoque de la investigación los diferentes
métodos y técnicas que se deben emplear para efectuar el debido levantamiento de
información. Una vez analizado estos datos se procede a la descripción y explicación
detallada de los resultados obtenidos a través de la encuesta. CAPÍTULO IV.- En el capítulo
cuatro se detalla el procedimiento investigativo donde se define la propuesta que se realizará
acorde a la investigación que estará conformada por estrategias que ayuden al mejoramiento
sobre la gestión empresarial de la editorial Liveworking.
This research will analyze business management, which refers to the measures and strategies carried out with the aim of making the company viable, fulfilling the objectives, goals and obligations that it has, since through a good management of the Management can achieve competitiveness. An investigation will be developed on the business management currently handled by the publishing house Liveworking in the city of Guayaquil, using various methods and techniques will be carried out the analysis of the research which comprises four chapters. CHAPTER I.- Chapter one details the problems of research, which lies in the lack of knowledge of the necessary techniques, the objectives to be achieved and hypotheses. CHAPTER II .- The second chapter presents the theoretical framework, which exposes the different topics related to research work, established in theories or concepts necessary for a better understanding of research, helping to make progress more understandable, this is Will make with bibliographical sources and the proper interpretation of the author regarding the analysis of the business management of the company Liveworking. CHAPTER III.- The third chapter defines the methodology of research, ie the research approach, the different methods and techniques that must be used to carry out the due collection of information. Once this data has been analyzed, a detailed description and explanation of the results obtained through the survey is carried out. CHAPTER IV.- Chapter four details the investigative procedure where the proposal is defined according to the research that will be conformed by strategies that help improve the business management of the publishing house Liveworking.
This research will analyze business management, which refers to the measures and strategies carried out with the aim of making the company viable, fulfilling the objectives, goals and obligations that it has, since through a good management of the Management can achieve competitiveness. An investigation will be developed on the business management currently handled by the publishing house Liveworking in the city of Guayaquil, using various methods and techniques will be carried out the analysis of the research which comprises four chapters. CHAPTER I.- Chapter one details the problems of research, which lies in the lack of knowledge of the necessary techniques, the objectives to be achieved and hypotheses. CHAPTER II .- The second chapter presents the theoretical framework, which exposes the different topics related to research work, established in theories or concepts necessary for a better understanding of research, helping to make progress more understandable, this is Will make with bibliographical sources and the proper interpretation of the author regarding the analysis of the business management of the company Liveworking. CHAPTER III.- The third chapter defines the methodology of research, ie the research approach, the different methods and techniques that must be used to carry out the due collection of information. Once this data has been analyzed, a detailed description and explanation of the results obtained through the survey is carried out. CHAPTER IV.- Chapter four details the investigative procedure where the proposal is defined according to the research that will be conformed by strategies that help improve the business management of the publishing house Liveworking.
Descripción
Palabras clave
ANÁLISIS, GESTIÓN EMPRESARIAL, EDITORIAL, COMPETITIVIDAD