Plan de negocios para la creación de una microempresa de servicio de catering temático para empresas y personas naturales de la ciudad de Guayaquil y su área de influencia
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de titulación está enfocado en una propuesta para la creación de una microempresa de servicios de catering temático para empresas y personas naturales de la ciudad de Guayaquil y su área de influencia.
En la actualidad, existe una gran demanda de servicio de catering tradicional, pero los clientes buscan algo innovador en su servicio que lo diferencie del resto, por lo cual surgió la idea de brindar un servicio de catering temático, ofreciendo 4 temáticas que son: ecuatoriana, italiana, china y japonesa. En caso, que el cliente requiera de otro tipo de temática para su evento, la empresa estaría dispuesta a satisfacer su petición. Este servicio incluye buffet con una variedad de platos principales y postres, también decoración con detalles significativos que representen al país de origen según la temática escogida.
Se realizó una investigación cuantitativa por medio de encuestas realizadas a empresas y personas naturales que han utilizado este tipo de servicio o requieran hacerlo para un futuro. Las encuestas reflejan que el 74% de los encuestados estarían de acuerdo en que una empresa de catering temático organice sus eventos, y prefieren que la temática de su evento sea ecuatoriana a un precio de $1,000, y también optan por recibir información de este servicio a través del internet.
Se calculó los gastos, costos, proyección de ingresos y egresos para efectuar la evaluación financiera y así establecer si es conveniente la creación de una microempresa de servicios de catering temático. Del análisis financiero dio como resultado un VAN de $93,797.47, la TIR de 47% y una TMAR de 10%, los cuales reflejan que el proyecto es rentable. Esta propuesta también ayuda a mejorar la economía de nuestro país mediante la generación de más empleos.
The present work is focused on a proposal for the creation of a micro-business of thematic catering services for companies and individuals of the city of Guayaquil and its area of influence. Currently, there is a great demand for traditional catering service, but the clients look for something innovative in their service that differentiates it from the rest, and that’s why we came up with the idea of providing a thematic catering service, offering 4 themes that are: Ecuadorian, Italian, Chinese and Japanese. In case, that the client requires another type of theme for his event, the company would be willing to satisfy his request. This service includes a buffet with a variety of main dishes and desserts, as well as decoration with significant details that represent the country of origin according to the chosen theme. Quantitative research was carried out, through surveys conducted with companies and individuals who have used this type of service or require it for the future. The surveys show that 74% of the respondents would agree that a thematic catering company should organize their events, and prefer that the theme of their event be Ecuadorian at a price of $ 1,000, and also choose to receive information about this service through the internet. Expenses, costs, income projection and expenses were calculated to carry out the financial evaluation and thus establishing if it is convenient to create a micro-business of thematic catering services. Financial analysis resulted in a NPV of $ 93.797,47, the IRR of 47% and TMAR of 10%, which shows that the project is profitable. This proposal also helps to better our country's economy by generating more jobs.
The present work is focused on a proposal for the creation of a micro-business of thematic catering services for companies and individuals of the city of Guayaquil and its area of influence. Currently, there is a great demand for traditional catering service, but the clients look for something innovative in their service that differentiates it from the rest, and that’s why we came up with the idea of providing a thematic catering service, offering 4 themes that are: Ecuadorian, Italian, Chinese and Japanese. In case, that the client requires another type of theme for his event, the company would be willing to satisfy his request. This service includes a buffet with a variety of main dishes and desserts, as well as decoration with significant details that represent the country of origin according to the chosen theme. Quantitative research was carried out, through surveys conducted with companies and individuals who have used this type of service or require it for the future. The surveys show that 74% of the respondents would agree that a thematic catering company should organize their events, and prefer that the theme of their event be Ecuadorian at a price of $ 1,000, and also choose to receive information about this service through the internet. Expenses, costs, income projection and expenses were calculated to carry out the financial evaluation and thus establishing if it is convenient to create a micro-business of thematic catering services. Financial analysis resulted in a NPV of $ 93.797,47, the IRR of 47% and TMAR of 10%, which shows that the project is profitable. This proposal also helps to better our country's economy by generating more jobs.
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Palabras clave
CATERING, MERCADO, ANÁLISIS DE DEMANDA, BUFFET