Estrategias de marketing para el lanzamiento del producto concrethome para la empresa Plastro S.A en la Ciudad de Guayaquil
Fecha
2018
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Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En la actualidad existen pocas empresas que manejen sistemas constructivos
computarizados capaz de brindar información exacta y contundente en diferentes
proyectos grandes o pequeños en la industria, teniendo en consideración esto Plastro S.A.
decide innovar e implementar gestiones eficientes con una nueva marca capaz de
revolucionar la industria de la construcción; por lo cual crearemos propuestas de
estrategias de marketing el lanzamiento y posicionamiento de la marca
CONCRETHOME, un moderno sistema constructivo que aportará al medio optimización
de tiempo y costos en producción.
Teniendo como objetivo principal captar el interés de los clientes actuales y posibles
clientes al nuevo producto usando una metodología de investigación la cual me ayudará
a entender su comportamiento de consumidor para así crear las estrategias de marketing
sobre las 4 p´s principalmente en promoción que con la inversión adecuada en los medios
escogidos me ayudara a obtener más contacto con el cliente y posible cliente
Los resultados serían óptimos para la empresa ya que el fin de las estrategias propuestas
es obtener mayor alcance distribuyendo de mejor manera el presupuesto limitado con el
que actualmente cuenta Plastro S.A
There are currently few companies that manage computerized constructive systems capable of providing accurate and forceful information in different large or small projects in the industry, taking into consideration this Plastro S.A. decides to innovate and To implement efficient management with a new brand capable of revolutionizing the construction industry; Therefore, they need to make known through a marketing mix strategy the launching and positioning of the CONCRETHOME brand, a modern constructive system that will contribute to the medium optimization of time and costs in production. Having as main objective to capture the interest of customers and potential customers to the new product using a methodology of research which will help me to understand your consumer behavior to create marketing strategies on the 4 P's mainly in promotion with the right investment in the means chosen will help me to get more contact with the customer and potential customer The results would be optimal for the company since the purpose of the proposed strategies is to achieve greater scope by better distributing the limited budget that Plastro S.A currently has.
There are currently few companies that manage computerized constructive systems capable of providing accurate and forceful information in different large or small projects in the industry, taking into consideration this Plastro S.A. decides to innovate and To implement efficient management with a new brand capable of revolutionizing the construction industry; Therefore, they need to make known through a marketing mix strategy the launching and positioning of the CONCRETHOME brand, a modern constructive system that will contribute to the medium optimization of time and costs in production. Having as main objective to capture the interest of customers and potential customers to the new product using a methodology of research which will help me to understand your consumer behavior to create marketing strategies on the 4 P's mainly in promotion with the right investment in the means chosen will help me to get more contact with the customer and potential customer The results would be optimal for the company since the purpose of the proposed strategies is to achieve greater scope by better distributing the limited budget that Plastro S.A currently has.
Descripción
Palabras clave
CAMPAÑA, CRECIMIENTO, LANZAMIENTO, MARCA