Modelo de Negocio- Clúster- en el Encadenamiento Industrial de producción vertical de bienes textiles con licenciamiento ubicado en el Cantón Chongón.
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Ecuador es un país que tiene la mayoría de los elementos o componentes necesarios
para la producción de muchos artículos que pueden provenir de la industrialización, sin
embargo, pocos son empresarios que se atreven a invertir. En este caso, ha habido un
aumento en las importaciones de textiles terminados y en bruto, pero con inconvenientes, se
cree que el país puede evitar esta desventaja competitiva y esto es a través de una agrupación
de edificios controlados que se centran en los principales productores y proveedores y por lo
tanto reducir costos y ofrecer alternativas viables. En el mundo hay varias compañías que
licencian producción, incluyendo Adidas, Disney, Puma, Nike, Reebok, Diadora, Lacoste,
Polo, etc. Estas marcas ven un orden productivo y un interés gubernamental, apoyo a los
empresarios, a través de estándares de calidad, para ofrecer estos productos. Los objetivos de
la investigación están orientados hacia la búsqueda del modelo de producción adecuado para
que sea un ejemplo de animación que concrete una idea que bien podría liderar el acelerador
de negocios de la Universidad de Guayaquil, INNOVUG.
Un modelo descriptivo exploratorio de corte transversal, es empleado para el diseño
de encuesta hacia los productores en la provincia de Guayas, encontrando resultados
favorables a la idea y algunas ideas interesantes como la proximidad al nuevo aeropuerto de
la ciudad. Se concluyó que el proyecto es viable y se necesitan actores como el Ministerio de
Producción, el municipio de Guayaquil y la Universidad.
Ecuador is a country that has most of the elements or components necessary for the production of many items that may come from industrialization, however, few are entrepreneurs who dare to invest. In this case, there has been a surge in imports of finished textiles and raw, but with drawbacks, it is believed that the country can avoid this competitive disadvantage and this is through a clustering controlled buildings that focus to the major producers and suppliers and therefore reduce costs and to offer viable alternatives. In the world there are several companies that license production, including Adidas, Disney, Puma, Nike, Reebok, Diadora, Lacoste, Polo, etc. These brands to see a productive order and a government interest, support to entrepreneurs, through quality standards, to offer these products. The objectives of the research are oriented towards the search for the suitable model of production to make it an example of enlivening that concrete an idea that could well lead the accelerator of business of the University of Guayaquil, INNOVUG. An exploratory descriptive model of cross-cutting, is design surveying producers in the province of Guayas, finding results favorable to the idea and some interesting ideas such as the proximity to the city's new airport. It was concluded that the project is viable and needed actors such as the Ministry of production, municipality of Guayaquil and the University.
Ecuador is a country that has most of the elements or components necessary for the production of many items that may come from industrialization, however, few are entrepreneurs who dare to invest. In this case, there has been a surge in imports of finished textiles and raw, but with drawbacks, it is believed that the country can avoid this competitive disadvantage and this is through a clustering controlled buildings that focus to the major producers and suppliers and therefore reduce costs and to offer viable alternatives. In the world there are several companies that license production, including Adidas, Disney, Puma, Nike, Reebok, Diadora, Lacoste, Polo, etc. These brands to see a productive order and a government interest, support to entrepreneurs, through quality standards, to offer these products. The objectives of the research are oriented towards the search for the suitable model of production to make it an example of enlivening that concrete an idea that could well lead the accelerator of business of the University of Guayaquil, INNOVUG. An exploratory descriptive model of cross-cutting, is design surveying producers in the province of Guayas, finding results favorable to the idea and some interesting ideas such as the proximity to the city's new airport. It was concluded that the project is viable and needed actors such as the Ministry of production, municipality of Guayaquil and the University.
Descripción
Palabras clave
CLÚSTER, ENCADENAMIENTO VERTICAL, ALIANZAS ESTRATÉGICAS