Análisis del marco ambiental comparativo de los productos de exportación de cuero del Ecuador
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El tema de investigación relacionado a los marcos ambientales comparativos y la
relación que posee con la exportación de productos de cuero, recae el interés por los
múltiples inconvenientes que suelen suscitarse en las negociaciones internacionales,
además se vincula a este tema todas aquellas acciones que no se dan o no se aplica para
abarcar nuevos mercados internacionales, el objetivo de la presente investigación es
determinar la complejidad de los marcos ambientales comparativos describiendo su
impacto en la industria del cuero y de la posible demanda que se puede acaparar tanto
en el mercado nacional como internacional, se mide además el entorno cultural,
económico, político, tecnológico y ambiental que se presenta en la industria y en
artesanos dedicados al cuero, se expande la información en base a estrategias que logren
ampliar el mercado internacional contribuyendo a las familias dedicadas a esta área. La
metodología aplicada abarca un estudio deductivo referente la importancia del cuero
ecuatoriano para diferentes países con cultura diferentes, además se hace un estudio
exploratorio donde se analiza el nivel de vida, conocimiento, idioma, actitudes, entre
otras que fomentan la demanda y oferta. Los estudios realizados ameritan que el país
está limitado en el manejo de los marcos ambientales comparados consolidando
estrategias relativas a la comunicación, anfitrión, tecnología, entre otros que son partes
específicas de la negociación.
The subject of research related to comparative environmental frameworks and the relationship it has with the export of leather products, is the interest in the multiple inconveniences that tend to arise in international negotiations, and all those actions that are not linked to this topic are linked to this topic. Whether or not it is applied to cover new international markets, the objective of this research is to determine the complexity of comparative environmental frameworks describing their impact on the leather industry and the possible demand that can be captured both in the national as international market , the cultural, economic, political, technological and environmental environment that is presented in the industry and artisans dedicated to leather is also measured, information is expanded based on strategies that can expand the international market, contributing to families dedicated to this area. The applied methodology includes a deductive study concerning the importance of Ecuadorian leather for different countries with different culture, in addition an exploratory study is done where the level of life, knowledge, language, attitudes, among others that promote demand and offer are analyzed. studies conducted merit that the country is limited in the management of environmental frameworks comparing consolidating strategies related to communication, host, technology, among others that are specific parts of the negotiation.
The subject of research related to comparative environmental frameworks and the relationship it has with the export of leather products, is the interest in the multiple inconveniences that tend to arise in international negotiations, and all those actions that are not linked to this topic are linked to this topic. Whether or not it is applied to cover new international markets, the objective of this research is to determine the complexity of comparative environmental frameworks describing their impact on the leather industry and the possible demand that can be captured both in the national as international market , the cultural, economic, political, technological and environmental environment that is presented in the industry and artisans dedicated to leather is also measured, information is expanded based on strategies that can expand the international market, contributing to families dedicated to this area. The applied methodology includes a deductive study concerning the importance of Ecuadorian leather for different countries with different culture, in addition an exploratory study is done where the level of life, knowledge, language, attitudes, among others that promote demand and offer are analyzed. studies conducted merit that the country is limited in the management of environmental frameworks comparing consolidating strategies related to communication, host, technology, among others that are specific parts of the negotiation.
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Palabras clave
MARCOS AMBIENTALES, NEGOCIACIONES, INDUSTRIA, ARTESANOS