Estudio de factibilidad del servicio estilo vintage en Costaflorec S.A
Fecha
2018
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Universidada de Guayaquil Facutad de Ciencias Administrativas
Resumen
Este proyecto de factibilidad desarrolla teorías de principios de la administración financiera dirigido al mercado de servicio de arreglos florales al estilo vintage en ceremonias matrimoniales, a través del el análisis de factibilidad y el análisis de oferta y demanda, para ello se han utilizado técnicas de investigación cualitativas y cuantitativas haciendo uso de información secundaria y primaria como encuestas y grupo focal realizados a potenciales consumidores del nuevo servicio, que planea implementar la empresa Costaflorec S.A. Se utilizó también bases de datos, tasas y demás información pública que otorgan las Instituciones Públicas del Ecuador. Se incorporó al análisis, la información de los Estados Financieros de la compañía, indicadores elaborados por investigadores de otros países como los betas o riesgos, para poder determinar la tasa mínima atractiva de retorno para el accionista y encontrar la factibilidad de este caso de estudio, que concluye con un resultado favorable para la realización de este proyecto dado su TIR y VPN positivo.
This feasibility project develops theories of financial management principles aimed at the service market of flower arrangements vintage style in marriage ceremonies, through the feasibility analysis and the supply and demand analysis, for this research techniques have been used qualitative and quantitative information using secondary and primary information such as surveys and a focus group made to potential consumers of the new service, which the company Costaflorec S.A. plans to implement We also used databases, rates and other public information provided by the Public Institutions of Ecuador. The analysis of the company's financial statements, indicators prepared by researchers from other countries such as betas or risks, was incorporated to analyze the minimum attractive rate of return for the shareholder and find the feasibility of this case study. that concludes with a favorable result for the realization of this project given its TIR and positive VPN.
This feasibility project develops theories of financial management principles aimed at the service market of flower arrangements vintage style in marriage ceremonies, through the feasibility analysis and the supply and demand analysis, for this research techniques have been used qualitative and quantitative information using secondary and primary information such as surveys and a focus group made to potential consumers of the new service, which the company Costaflorec S.A. plans to implement We also used databases, rates and other public information provided by the Public Institutions of Ecuador. The analysis of the company's financial statements, indicators prepared by researchers from other countries such as betas or risks, was incorporated to analyze the minimum attractive rate of return for the shareholder and find the feasibility of this case study. that concludes with a favorable result for the realization of this project given its TIR and positive VPN.
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Palabras clave
FACTIBILIDAD, RIESGO, OFERTA, DEMANDA