Propuesta de un plan de negocio para la comercialización de la camiseta polo a los artesanos calificados de vergeles, parroquia pascuales cantón Guayaquil, Provincia del Guayas
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Este plan de negocio está dirigido a los artesanos calificados de Vergeles el mismo que
conlleva una serie de pasos y métodos para el desarrollo de su emprendimiento incentivando
a desarrollar ampliamente sus habilidades y conocimientos que han adquirido a lo largo de su
trayectoria como microempresario en el arte de la confección de prendas de vestir.
Asesorándolo en el area de la calidad, marca, ventas, etc. Una de las recomendaciones de
este modelo de negocio es escoger una línea de producción, en este caso se toma como
ejemplo el proyecto de la camiseta tipo polo para ilustrar su proceso de producción, control
de calidad, logo, registro de marca, mecanismo de ventas, compras, proveedores, estrategia
de mercado, demostración de la rentabilidad del proyecto, entre otros. Al escoger una línea de
producción nos permite ser eficiente, eficaz, y extremadamente rápido esto se debe a muchos
factores que juegan a nuestro favor, como el poder de adquirir materia prima e insumos en
grandes cantidades obteniendo descuentos más elevados, ayudándonos a ser competitivo en
cada proceso. De acuerdo a las encuestas nos ha demostrado un alto % de aceptación sobre
este modelo de camiseta, permitiendo al emprendedor artesanal tener la iniciativa de aplicar
este modelo de negocio como mecanismo para la amplitud de su actividad empresarial.
This business plan is aimed at the skilled artisans of Vergeles, which involves a series of steps and methods for the development of their entrepreneurship, encouraging them to develop widely their skills and knowledge that they have acquired throughout their career as microentrepreneurs in art. of garment making. Advising him in the area of quality, brand, sales, etc. One of the recommendations of this business model is to choose a production line, in this case the polo t-shirt project is taken as an example to illustrate its production process, quality control, logo, brand registration, sales mechanism , purchases, suppliers, market strategy, demonstration of the profitability of the project, among others. By choosing a production line allows us to be efficient, effective, and extremely fast this is due to many factors that play in our favor, such as the power to acquire raw materials and inputs in large quantities obtaining higher discounts, helping us to be competitive in every process. According to the surveys, it has shown us a high% acceptance of this shirt model, allowing the artisan entrepreneur to take the initiative to apply this business model as a mechanism for the amplitude of his business activity.
This business plan is aimed at the skilled artisans of Vergeles, which involves a series of steps and methods for the development of their entrepreneurship, encouraging them to develop widely their skills and knowledge that they have acquired throughout their career as microentrepreneurs in art. of garment making. Advising him in the area of quality, brand, sales, etc. One of the recommendations of this business model is to choose a production line, in this case the polo t-shirt project is taken as an example to illustrate its production process, quality control, logo, brand registration, sales mechanism , purchases, suppliers, market strategy, demonstration of the profitability of the project, among others. By choosing a production line allows us to be efficient, effective, and extremely fast this is due to many factors that play in our favor, such as the power to acquire raw materials and inputs in large quantities obtaining higher discounts, helping us to be competitive in every process. According to the surveys, it has shown us a high% acceptance of this shirt model, allowing the artisan entrepreneur to take the initiative to apply this business model as a mechanism for the amplitude of his business activity.
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Palabras clave
COMERCIALIZACIÓN DE LA CAMISETA POLO, CON ESTILO, CALIDAD Y ELEGANCIA