Modelo de negocio para mejorar la rentabilidad de la compañía Acsefereven S.A., Guayas, Guayaquil
Fecha
2018
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Universidada de Guayaquil Facutad de Ciencias Administrativas
Resumen
El objetivo de este trabajo es proponer un modelo de negocios de confecciones de uniformes, a través de los elementos conceptuales y operativos, para la organización, ACSEFEREVEN S.A. La presente investigación analiza al modelo de negocios, como un documento escrito que define con claridad los objetivos de un negocio y describe los métodos que se van a emplear para alcanzarlos; En el estudio se consideraron aspectos legales que sustentaron el modelo de negocio, como es la Constitución del Ecuador que establece el reconocimiento de diversas formas de organización de la producción. La investigación se encuentra dentro de un proyecto factible, tipo de campo con sustento documental, que permitió adquirir información posible sobre la problemática La modalidad de la investigación fue, cualitativa por ser la más apropiada para obtener la información necesaria y lograr los objetivos .Los métodos utilizados fueron el inductivo y deductivo; con el fin de analizar las causas y efectos que incidieron en el problema. En el estudio se emplearon las técnicas de las entrevistas y las encuestas, las mismas que permitieron dar respuestas a la problemática presentada como es la elaboración modelo de negocios.
The objective of this work is to propose a business model of uniform garments, through the conceptual and operational elements, for the organization, ACSEFEREVEN S.A. The present investigation analyzes the business model, as a written document that clearly defines the objectives of a business and describes the methods that will be used to achieve them; In the study, legal aspects that supported the business model were considered, such as the Constitution of Ecuador that establishes the recognition of various forms of organization of production. The research is within a feasible project, type of field with documentary support, which allowed to acquire possible information on the problem. The modality of the research was qualitative because it is the most appropriate to obtain the necessary information and achieve the objectives. Used were the inductive and deductive; in order to analyze the causes and effects that affected the problem. In the study the techniques of the interviews and the surveys were used, the same ones that allowed to give answers to the presented problematic as it is the elaboration model of businesses.
The objective of this work is to propose a business model of uniform garments, through the conceptual and operational elements, for the organization, ACSEFEREVEN S.A. The present investigation analyzes the business model, as a written document that clearly defines the objectives of a business and describes the methods that will be used to achieve them; In the study, legal aspects that supported the business model were considered, such as the Constitution of Ecuador that establishes the recognition of various forms of organization of production. The research is within a feasible project, type of field with documentary support, which allowed to acquire possible information on the problem. The modality of the research was qualitative because it is the most appropriate to obtain the necessary information and achieve the objectives. Used were the inductive and deductive; in order to analyze the causes and effects that affected the problem. In the study the techniques of the interviews and the surveys were used, the same ones that allowed to give answers to the presented problematic as it is the elaboration model of businesses.
Descripción
Palabras clave
MODELO DE NEGOCIO, MEJORAR, RENTABILIDAD, EMPRESA