Estudio de los procesos de ventas y distribución de la empresa N.I.R.S.A.S.A. ubicada en la ciudad de Guayaquil
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Fecha
2018
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Universidad de Guayaquil Facutad de Ciencias Administrativas
Resumen
Negocios Industriales Real S.A. (NIRSA) es uno de los principales exportadores de conservas de Atún del Ecuador. Factura o Facturación es un documento que permite informarnos acerca de la realización de una Operación de Compra y Venta entre dos partes, donde se detalla no solo el medio de pago que haya sido elegido sino el objeto o el servicio que ha sido puesto en la comercialización, siempre se debe aplicar mejora continua de los procesos por la relación de las necesidades de su mayor motor que son los clientes, para estos tiene que realizar estudio de los procesos y corregir lo que esté operando mal. El objetivo de este estudio es proponer un plan de mejora en los procesos de ventas y distribución para incrementar la fidelidad del mercado objetivo. Con este fin, la pregunta de investigación es la siguiente: ¿Cómo se podría mejorar el proceso de ventas y distribución en la empresa NIRSA? En este contexto, se puede evidenciar los procesos erróneos dentro del departamento de Ventas y distribución, la pregunta de investigación se responde a través de un plan de mejora de los procesos que se concentra en el incorrecto de la nota de pedido, teniendo en cuenta se recomienda no realizar tantos cambios de personal en la parte de facturación y dar seguimiento a los resultados obtenidos.
Negocios industriales Real S.A. (NIRSA) is one of the leading exporters of canned tuna from Ecuador. Invoice or billing is a document that allows us to inform about the realization of a transaction of purchase and sale between two parts, where it is detailed not only the means of payment that has been chosen but the object or the service that has been put in the marketing, always apply continuous improvement of the processes by the relationship of the needs of their biggest engine that are the customers, for these have to carry out the study of the processes and correct what is operating badly . The objective of this study is to propose a plan of improvement in the sales and distribution processes to increase the fidelity of the target market. To this end, the research question is as follows: How could the sales and distribution process in the NIRSA company be improved? In this context, the erroneous processes within the sales and distribution department can be evidenced, the research question is answered through a process improvement plan that concentrates on the incorrect of the order note, considering it is recommended not to make so many changes of personnel in the billing part and to follow the results obtained.
Negocios industriales Real S.A. (NIRSA) is one of the leading exporters of canned tuna from Ecuador. Invoice or billing is a document that allows us to inform about the realization of a transaction of purchase and sale between two parts, where it is detailed not only the means of payment that has been chosen but the object or the service that has been put in the marketing, always apply continuous improvement of the processes by the relationship of the needs of their biggest engine that are the customers, for these have to carry out the study of the processes and correct what is operating badly . The objective of this study is to propose a plan of improvement in the sales and distribution processes to increase the fidelity of the target market. To this end, the research question is as follows: How could the sales and distribution process in the NIRSA company be improved? In this context, the erroneous processes within the sales and distribution department can be evidenced, the research question is answered through a process improvement plan that concentrates on the incorrect of the order note, considering it is recommended not to make so many changes of personnel in the billing part and to follow the results obtained.
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Palabras clave
VENTAS, DISTRIBUCIÓN, PROCESOS, MEJORA CONTINUA