Análisis de sustentabilidad de las Pymes productoras y comercializadoras de las hortalizas tomate, pimiento y cebolla de las zonas 5 y 8. Periodo 2011-2016
Fecha
2018
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Universidada de Guayaquil Facutad de Ciencias Administrativas
Resumen
Las pymes productoras y comercializadoras de hortalizas de las zonas 5 y 8 han contribuido al desarrollo económico de todo el país generando fuentes de trabajo para así ofrecer los mejores productos al mercado local, sin embargo, hace pocos años se introdujo al Ecuador el concepto de sustentabilidad empresarial, el cual se ha considerado como una cultura y filosofía que transforme la estructura de la empresa. Cabe resaltar que para obtener equilibrio respecto a la sustentabilidad se deben cumplir con tres ejes indispensables: eficiencia económica, equidad social y responsabilidad ambiental, a medida que se vinculan estos ejes mayor rentabilidad obtendrá la empresa. Sin embargo, la producción hortícola en el Ecuador ha decaído su oferta debido a que los productos no cuentan con certificaciones para ingresar a los mercados internaciones sustentables, por lo tanto, el consumo de estos vegetales se realiza de manera local, es decir, que solo se considera como agricultura de subsistencia.
The small and medium producers and traders of vegetables in zones 5 and 8 have contributed to the economic development of the whole country generating sources of work, so as to offer the best products to the local market, however, a few years ago was introduced to Ecuador the concept of business sustainability, which has been considered as a culture and philosophy that transform the structure of the company. It is necessary to highlight that in order to obtain balanced with respect to sustainability must be met with three axles indispensable: economic efficiency, social equity and environmental responsibility, as are linked these axs greater profitability will get the company. Nevertheless, the horticultural production in the Ecuador has drooped its offer because the products are not provided with certifications to deposit to the markets internments sustentables, therefore, the consumption of these vegetables is local, that is to say, that is only a subsistence farming.
The small and medium producers and traders of vegetables in zones 5 and 8 have contributed to the economic development of the whole country generating sources of work, so as to offer the best products to the local market, however, a few years ago was introduced to Ecuador the concept of business sustainability, which has been considered as a culture and philosophy that transform the structure of the company. It is necessary to highlight that in order to obtain balanced with respect to sustainability must be met with three axles indispensable: economic efficiency, social equity and environmental responsibility, as are linked these axs greater profitability will get the company. Nevertheless, the horticultural production in the Ecuador has drooped its offer because the products are not provided with certifications to deposit to the markets internments sustentables, therefore, the consumption of these vegetables is local, that is to say, that is only a subsistence farming.
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PYMES HORTÍCOLAS, SUSTENTABILIDAD EMPRESARIAL, MERCADOS SUSTENTABLES