Influencia de las tic´s en la logística integral de las pymes para la internacionalización de bienes y servicios
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Fecha
2018
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Universidad de Guayaquil Facutad de Ciencias Administrativas
Resumen
El desarrollo de las PYMES va de la mano con su internacionalización y con el fin de
acelerar los procesos de exportación se busca promover y analizar las barreras que deben
enfrentar los diferentes empresarios para su respectiva comercialización externa. Una barrera
que influye fuertemente en la internacionalización de bienes y servicios es la degradación de
la información, la demora en la creación de informes internos y externos, procesos
desgastantes de control y seguimiento de la ruta de una carga, entre otros son los factores
apremiantes que desembocan en una disímil atención al cliente. Las investigadoras
analizando que esta situación es recurrente en las empresas donde se levantó la información,
tomaron en consideración el diseño de un sistema orientado a la toma de decisiones para el
eficiente control logístico de las empresas vinculadas al comercio exterior. El diseño y
potencial implementación posterior de la aplicación, permitirá la administración eficiente de
toda la cadena de suministro de las PYMES, incluyendo la pre y post venta, cuya
fundamentación teórica está dada por el modelo de Fuerzas competitivas de Michael Porter.
Ahora, la estandarización de procesos es un paso previo para la integración de los Sistemas
de Información dispersos en todas las unidades de negocios y que hay que ubicarlos
conceptualmente por prioridad de servicio y de recuperación de la inversión, por ser activos
generalmente costosos. Más, la integración de procesos requiere de un soporte en la
normalización de la calidad en los procesos y la documentación requerida para los controles
inmersos en este tipo de negocios, por lo que se recomienda un sistema colateral de apoyo, tal
como el modelo ISO.
The development of SMEs goes hand in hand with their internationalization and in order to accelerate the export process seeks to promote and analyze the barriers that must be faced by different entrepreneurs for their respective external marketing. A barrier that strongly influences the internationalization of goods and services is the degradation of information, the delay in the creation of internal and external reports, exhausting processes of control and monitoring of the route of a load, among others are the pressing factors that lead to dissimilar customer service. Researchers analyzing that this situation is recurrent in the companies where the information was collected, took into consideration the design of a decision-oriented system for the efficient logistic control of companies linked to foreign trade. The design and potential subsequent implementation of the application will allow the efficient administration of the entire supply chain of SMEs, including pre and post-sale, whose theoretical foundation is given by the model of competitive forces of Michael Porter. Now, the standardization of processes is a preliminary step for the integration of the Information Systems dispersed in all the business units and that must be placed conceptually by priority of service and recovery of the investment, since they are generally costly assets. Moreover, the integration of processes requires a support in the normalization of the quality of the processes and the documentation required for the controls immersed in this type of business, for which a collateral support system is recommended, such as the ISO model.
The development of SMEs goes hand in hand with their internationalization and in order to accelerate the export process seeks to promote and analyze the barriers that must be faced by different entrepreneurs for their respective external marketing. A barrier that strongly influences the internationalization of goods and services is the degradation of information, the delay in the creation of internal and external reports, exhausting processes of control and monitoring of the route of a load, among others are the pressing factors that lead to dissimilar customer service. Researchers analyzing that this situation is recurrent in the companies where the information was collected, took into consideration the design of a decision-oriented system for the efficient logistic control of companies linked to foreign trade. The design and potential subsequent implementation of the application will allow the efficient administration of the entire supply chain of SMEs, including pre and post-sale, whose theoretical foundation is given by the model of competitive forces of Michael Porter. Now, the standardization of processes is a preliminary step for the integration of the Information Systems dispersed in all the business units and that must be placed conceptually by priority of service and recovery of the investment, since they are generally costly assets. Moreover, the integration of processes requires a support in the normalization of the quality of the processes and the documentation required for the controls immersed in this type of business, for which a collateral support system is recommended, such as the ISO model.
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Palabras clave
INFLUENCIA, TIC´S, COMERCIALIZACION, SISTEMA INTEGRAL, DESARROLLO