Propuesta de un portal que sirva de soporte a la compra venta de arroz en el cantón Duale
Fecha
2018
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Universidad de Guayaquil Facutad de Ciencias Administrativas
Resumen
El presente estudio titulado "propuesta de un portal que sirva de soporte a la compra venta de arroz. Cantón Daule", pretende aportar a la solución de limitantes que deben enfrentar los agricultores de la zona mencionada para la comercialización de sus cultivos. Daule es conocido como la capital arrocera del Ecuador gracias a sus niveles de producción y rendimiento que sobrepasan al promedio nacional; sin embargo, los ingresos que perciben quienes producen el grano han ido reduciéndose debido a las condiciones de venta impuestas por los mayoristas quienes persiguen el precio mínimo para revender a un margen alto de ganancia. Esta situación ha frenado su desarrollo, afectando incluso al sector comercial de Daule, lo cual pudo ser corroborado en la recolección de datos cuantitativos, conociéndose que las condiciones del mercado son regulares y existe un bajo poder de negociación del agricultor al desconocer otros canales de venta. Por ello respaldan el uso de otros mecanismos para realizar la negociación, específicamente un sitio web como el propuesto, presentándose el diseño en el capítulo 4 y realizándose una explicación sobre los aspectos que abarcaría, incluyendo actividades adicionales para asegurar su máximo aprovechamiento mencionando entre ellas las capacitaciones y los responsables del seguimiento.
The present study, entitled "Proposal of a portal that serves as a support for the purchase of rice, Canton Daule", aims to contribute to the solution of constraints that farmers in the aforementioned area must face in marketing their crops. Daule is known as the rice capital of Ecuador thanks to its production and yield levels that surpass the national average; However, the income received by those who produce the grain has been reduced due to the sale conditions imposed by wholesalers who pursue the minimum price to resell at a high margin of profit. This situation has slowed down its development, affecting even the commercial sector of Daule, which could be corroborated in the collection of quantitative data, knowing that market conditions are regular and there is a low negotiating power of the farmer to ignore other sales channels. Therefore, they support the use of other mechanisms to carry out the negotiation, specifically a website such as the one proposed, presenting the design in chapter 4 and explaining the aspects that it would cover, including additional activities to ensure maximum utilization, mentioning among them the training and those responsible for monitoring.
The present study, entitled "Proposal of a portal that serves as a support for the purchase of rice, Canton Daule", aims to contribute to the solution of constraints that farmers in the aforementioned area must face in marketing their crops. Daule is known as the rice capital of Ecuador thanks to its production and yield levels that surpass the national average; However, the income received by those who produce the grain has been reduced due to the sale conditions imposed by wholesalers who pursue the minimum price to resell at a high margin of profit. This situation has slowed down its development, affecting even the commercial sector of Daule, which could be corroborated in the collection of quantitative data, knowing that market conditions are regular and there is a low negotiating power of the farmer to ignore other sales channels. Therefore, they support the use of other mechanisms to carry out the negotiation, specifically a website such as the one proposed, presenting the design in chapter 4 and explaining the aspects that it would cover, including additional activities to ensure maximum utilization, mentioning among them the training and those responsible for monitoring.
Descripción
Palabras clave
ARROZ, SITIO WEB, NEGOCIACIÓN, AGRICULTOR