Impacto económico en las imprentas de Guayaquil, debido a la implementación de facturación electrónica
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación tiene como objetivo el estudio del impacto económico que se genera en las pequeñas imprentas de Guayaquil, debido a la implementación de facturación electrónica, se cumplirá este propósito mediante una investigación documental, con información basada en libros y revistas científicas, se logra detallar como se ha desarrollado este proceso hasta la actualidad. Para completar la información se realizó una recolección de datos tomando en cuenta los instrumentos de recopilación de información como lo son: las entrevistas realizadas a expertos en el tema y encuestas a los administradores de imprentas, dando como resultado que este acontecimiento incide en la rentabilidad de estos negocios, por lo que se propone implementar una estrategia de diversificación de productos por medio de Marketing Mix, para incrementar el volumen de ventas y mejorar la calidad del negocio y hacerlo rentable para que no desaparezca del mercado.
The present research work has as objective the study of the economic impact that is generated in the small printing presses of Guayaquil, due to the implementation of electronic invoicing, this purpose will be fulfilled through a documentary research, with information based on books and scientific journals, manages to detail how this process has developed to date. To complete the information, a data collection was carried out taking into account the information collection instruments such as: the interviews carried out with experts in the subject and surveys to the managers of printing presses, resulting in that this event affects the profitability of these businesses, so it is proposed to implement a strategy of product diversification through Marketing Mix, to increase sales volume and improve the quality of the business and make it profitable so that it does not disappear from the market.
The present research work has as objective the study of the economic impact that is generated in the small printing presses of Guayaquil, due to the implementation of electronic invoicing, this purpose will be fulfilled through a documentary research, with information based on books and scientific journals, manages to detail how this process has developed to date. To complete the information, a data collection was carried out taking into account the information collection instruments such as: the interviews carried out with experts in the subject and surveys to the managers of printing presses, resulting in that this event affects the profitability of these businesses, so it is proposed to implement a strategy of product diversification through Marketing Mix, to increase sales volume and improve the quality of the business and make it profitable so that it does not disappear from the market.
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IMPACTO ECONÓMICO, FACTURACIÓN ELECTRÓNICA, RENTABILIDAD, MARKETING MIX