Modelo de comercialización internacional de la empresa de Calzado Creaciones Estrella
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La empresa Creaciones Estrella es un taller artesanal especializado en elaborar calzado de caballero, que dispone de los recursos necesarios para la producción y poder satisfacer su demanda local. Debido a la fuerte competencia que se encuentra actualmente, desea emprender la exportación de calzados de caballeros, mediante modelos y precios competitivos, que le permita participar con los países vecinos de los cuales se dispone convenios bilaterales. Esta idea, también parte de las ventajas que tributariamente tienen los talleres artesanales en las exoneraciones que benefician económicamente debido a que reduce los costos que se incurren cuando se necesita exportar los productos. Por otra parte, la empresa tiene que capacitarse en todo el proceso de pertinente, en documentación, convenios, tratados, exportaciones, y comercialización del calzado, puesto que a pesar de poder tener posición en el mercado local, es necesario conocer cuáles son las necesidades, gustos y preferencias del mercado meta. En la investigación realizada tiene un potencial éxito de que la producción local sea destinada en un 50% hacia la exportación y cubrir la demanda externa. De esta manera Creaciones Estrella obtendría su participación en el mercado internacional, su marca ingresará a competir con otras, y la empresa se beneficiaría incrementando los resultados.
Creaciones Estrella is a handicraft workshop specializing in the production of men's shoes, which has the necessary resources for production and can meet local demand. Due to the current strong competition, he wants to undertake the internationalization of men's shoes, using models and competitive prices, to allow him to participate with the neighboring countries of which bilateral agreements are available. This idea of internationalization, also part of the advantages that tributarily have the artisan workshops in the exemptions that benefit economically because it reduces the costs that are incurred when the products need to be exported. On the other hand, the company has to be trained in the whole process of internationalization in documentation, agreements, treaties, exports, and footwear marketing, since despite having a position in the local market, it is necessary to know what the needs are, Tastes and preferences of the target market. In the research carried out has a potential success that the local production is destined in a 50% towards the export and to cover the external demand. In this way Creaciones Estrella would gain its participation in the international market, its brand will enter to compete with others, and the company would benefit by increasing the results.
Creaciones Estrella is a handicraft workshop specializing in the production of men's shoes, which has the necessary resources for production and can meet local demand. Due to the current strong competition, he wants to undertake the internationalization of men's shoes, using models and competitive prices, to allow him to participate with the neighboring countries of which bilateral agreements are available. This idea of internationalization, also part of the advantages that tributarily have the artisan workshops in the exemptions that benefit economically because it reduces the costs that are incurred when the products need to be exported. On the other hand, the company has to be trained in the whole process of internationalization in documentation, agreements, treaties, exports, and footwear marketing, since despite having a position in the local market, it is necessary to know what the needs are, Tastes and preferences of the target market. In the research carried out has a potential success that the local production is destined in a 50% towards the export and to cover the external demand. In this way Creaciones Estrella would gain its participation in the international market, its brand will enter to compete with others, and the company would benefit by increasing the results.
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CALZADO, TALLER, ARTESANAL, CUERO