Plan de negocio para la creación de una empresa de aliños artesanales en el cantón coronel Marcelino Maridueña basado en un modelo de economía popular y solidaria
Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo se basa en un plan de negocios para creación de una empresa de
aliños artesanales en el cantón Coronel Marcelino Maridueña basado en una economía
popular y solidaria. Se incluyeron todos los factores fundamentales para la empresa, se
realizo un estudio de mercado levantando información de gran importancia con el fin de
analizar los mejores escenarios para emprender este proyecto basado en una economía
popular y solidaria.
Según los estudios realizados pudimos constatar la factibilidad para la creación de
esta empresa ya que tendría gran impacto y sería muy rentable, dinamizaría la economía de
los artesanos e impulsaría aún mas su trabajo que es uno de los puntos clave para el cambio
de matriz productiva, generando mayores beneficios y maximizando cada aspecto de su
actividad artesanal.
Basado en esto mejoraríamos los procesos administrativos y financieros,
organizándolos con el fin de que mediante la contribución de cada uno de ellos se logre
fomentar mayor compromiso y empoderamiento de los artesanos, se analizó cada detalle de
este proyecto con el fin de obtener los mejores resultados.
The present work is based on a business plan for the creation of a company of artisanal dressings in the canton Coronel Marcelino Maridueña based on a popular and solidary economy. All the fundamental factors for the company were included, a market study was carried out, gathering information of great importance in order to analyze the best scenarios to undertake this project based on a popular and solidary economy. According to the studies carried out, we could verify the feasibility for the creation of this company since it would have a great impact and would be very profitable, it would boost the economy of the artisans and further boost their work, which is one of the key points for the change of productive matrix, generating greater benefits and maximizing every aspect of their craft activity. Based on this we would improve the administrative and financial processes, organizing them so that through the contribution of each one of them it is possible to promote greater commitment and empowerment of the artisans, every detail of this project was analyzed in order to obtain the best results .
The present work is based on a business plan for the creation of a company of artisanal dressings in the canton Coronel Marcelino Maridueña based on a popular and solidary economy. All the fundamental factors for the company were included, a market study was carried out, gathering information of great importance in order to analyze the best scenarios to undertake this project based on a popular and solidary economy. According to the studies carried out, we could verify the feasibility for the creation of this company since it would have a great impact and would be very profitable, it would boost the economy of the artisans and further boost their work, which is one of the key points for the change of productive matrix, generating greater benefits and maximizing every aspect of their craft activity. Based on this we would improve the administrative and financial processes, organizing them so that through the contribution of each one of them it is possible to promote greater commitment and empowerment of the artisans, every detail of this project was analyzed in order to obtain the best results .
Descripción
Palabras clave
ALIÑO, ARTESANAL, PLAN, NEGOCIOS