Marketing Ecológia y su incidencia en el correcto comportamiento del consumidor en el cuidado el Manglar, Sector riberas del malecón del salado, Guayaquil, 2017
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La realización de este proyecto aportaría de manera valiosa al cuidado del medio ambiente, la implementación de una estrategia ecológica dirigida a los usuarios y transeúntes de las Riberas del Malecón del Salado cuya finalidad es conservar un ambiente libre de contaminación y con una vista agradable que contribuye positivamente al ecosistema y a la vez se crea una disciplina en las personas que implica el compromiso para el cuidado de los espacios públicos a nivel nacional
La campaña propuesta está encaminada a concientizar a los habitantes y transeúntes del Malecón del Salado educando sobre temas ambientales, los mismos que serán expuesto en ferias con taller de adiestramiento, concursos con unidades educativas, además de involucrar a las empresas con actividades ambientales e informar sobre las nuevas tendencias medioambientales que se vive en la actualidad.
The realization of this project would contribute in a valuable way to the care of the environment, the implementation of an ecological strategy aimed at users and bystanders of the River Malecón Del Salado whose purpose is to preserve a pollution-free environment and with a pleasant view that contributes positively to the ecosystem and at the same time it creates a discipline in the people that implies the commitment for the care of the public spaces at national level The proposed campaign is aimed at raising the awareness of the inhabitants and passers-by of the Malecón Del Salado by educating about environmental issues, which will be exhibited at fairs with a training workshop, competitions with educational units, as well as involving companies with environmental activities and reporting on The current environmental trends
The realization of this project would contribute in a valuable way to the care of the environment, the implementation of an ecological strategy aimed at users and bystanders of the River Malecón Del Salado whose purpose is to preserve a pollution-free environment and with a pleasant view that contributes positively to the ecosystem and at the same time it creates a discipline in the people that implies the commitment for the care of the public spaces at national level The proposed campaign is aimed at raising the awareness of the inhabitants and passers-by of the Malecón Del Salado by educating about environmental issues, which will be exhibited at fairs with a training workshop, competitions with educational units, as well as involving companies with environmental activities and reporting on The current environmental trends
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MEDIO AMBIENTE, RECICLAJE, COMPAÑA, CONTENIDORES