Modelode negocio para la creacion de la veterinaria ‘‘experto animal’’ en el sector de Mucho Lote.
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto consiste en el diseño de un Modelo de Negocio para la creación de la Veterinaria “Experto Animal”, en la zona norte de la ciudad de Guayaquil, en el sector de Mucho Lote. La veterinaria Experto Animal, brindará servicios para mascotas, tales como; peluquería, atención médica y cirugía, así como también comercializará accesorios para mascotas, productos farmacéuticos, y productos alimenticios.
Como misión, Veterinaria Experto Animal es un equipo humano comprometido con la salud de las mascotas, la cual ofrece una alta atención e innovación, personal capacitado dispuestos a brindar un excelente servicio y comercializar productos de óptima calidad, mostrando respeto y compromiso en la atención de cada mascota.
La factibilidad del presente proyecto se demostró mediante un estudio de mercado realizado a 385 personas tomados como muestra del total de la población en la zona norte de la ciudad de Guayaquil. En la encuesta dio como resultado que el 79% de los habitantes en la zona norte tienen mascotas.
Veterinaria Experto Animal ha enfocado su diferenciación en la implementación de un Plan de Salud Prepagada en consulta externa, servicio cuyo pago se realiza por adelantado en cómodas cuotas, obteniendo el beneficio de ser atendido en el momento que se presente una necesidad.
La veterinaria contará con personal altamente capacitado para el excelente desempeño de las actividades, como veterinario profesional, colaboradores en el área financiera y administrativa.
El monto de la inversión inicial de este proyecto es de 34,892.90 dólares americanos, financiando el 71% con el Banco Guayaquil, recuperando su inversión a partir del segundo año de funcionamiento.
El costo fijo anual que tendrá la veterinaria en sus actividades es de $ 53.545,08 y los gastos de constitución son de 1.208 dólares incluidos patente. El pronóstico de ventas para el primer año es de $ 134,109.08 dólares, el tiempo que se estima la recuperación de la inversión es el segundo año de la actividad comercial de la veterinaria.
La rentabilidad que se tendrá por la inversión del negocio es del 38% en el primer año, en el tercer año un 27% de rendimiento sobre sus activos totales. La rentabilidad sobre el capital contable en el primer año es de 70% y en el tercer año es de 31%.
This project involves the design of a business plan for the opening of the Veterinary "Animal Expert" in the north of the city of Guayaquil in the sector Much Lot. Animal Expert veterinary, provide pet services, such as; hairdresser, medical care and surgery, as well as pet accessories marketed, pharmaceuticals, and food products. As a mission, Veterinary Expert Animal is a human team committed to the health of pets, which offers high attention and innovation, trained personnel willing to provide an excellent service and market products of the highest quality, showing respect and commitment in the care of Each pet. The feasibility of this project is demonstrated by a market study 385 people sampled the total population in the north of the city of Guayaquil. The survey resulted that 79% of people in the north have pets. Veterinary Animal Expert has focused its differentiation in the implementation of a Plan of Prepaid Health outpatient service for which payment is made in advance in easy installments, obtaining the benefit of being treated at the time there is a need. The amount of the initial investment for this project is US $ 34,892.90, 71% financing with Banco Guayaquil, recovering their investment from the second year of operation. The fixed annual veterinary cost will in their activities is $ 53.545,08 and formation expenses are $ 1,208 including patent. The sales forecast for the first year is $ 134,109.08, long the payback is estimated is the second year of the business of veterinary medicine. The profitability will by business investment is 40% in the first year, which will increase, being in the third year 27% return on total assets. The return on equity in the first year is 72% and in the third year is 32%.
This project involves the design of a business plan for the opening of the Veterinary "Animal Expert" in the north of the city of Guayaquil in the sector Much Lot. Animal Expert veterinary, provide pet services, such as; hairdresser, medical care and surgery, as well as pet accessories marketed, pharmaceuticals, and food products. As a mission, Veterinary Expert Animal is a human team committed to the health of pets, which offers high attention and innovation, trained personnel willing to provide an excellent service and market products of the highest quality, showing respect and commitment in the care of Each pet. The feasibility of this project is demonstrated by a market study 385 people sampled the total population in the north of the city of Guayaquil. The survey resulted that 79% of people in the north have pets. Veterinary Animal Expert has focused its differentiation in the implementation of a Plan of Prepaid Health outpatient service for which payment is made in advance in easy installments, obtaining the benefit of being treated at the time there is a need. The amount of the initial investment for this project is US $ 34,892.90, 71% financing with Banco Guayaquil, recovering their investment from the second year of operation. The fixed annual veterinary cost will in their activities is $ 53.545,08 and formation expenses are $ 1,208 including patent. The sales forecast for the first year is $ 134,109.08, long the payback is estimated is the second year of the business of veterinary medicine. The profitability will by business investment is 40% in the first year, which will increase, being in the third year 27% return on total assets. The return on equity in the first year is 72% and in the third year is 32%.
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Palabras clave
MODELO DE NEGOCIO, VETERINARIA, CUIDADO ANIMAL