Plan de negocio para la creación de un centro de servicio de lubricación en la Parroquia Guale, Paján
Fecha
2019
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Universidad de Guayaquil Facutad de Ciencias Administrativas
Resumen
Crear un plan de negocio es de gran importancia para toda organización o empresa, ya que permite tener una visión definida con metas claras para que dicho negocio obtenga rentabilidad en un determinado tiempo. La problemática radica en un estudio previo en la parroquia rural Guale del cantón Pajan demostrando que el mencionado sector no cuenta con un centro de lubricación cercano para atender dicha necesidad de las personas que poseen diferentes tipos de vehículos. Se estudió la creación de un centro de lubricación denominado Lubri-Service el cual dispone satisfacer la demanda que requieren los habitantes de la parroquia Guale.
El objetivo principal es determinar la factibilidad que tendría la creación de un centro de servicio de lubricación para vehículos en la parroquia rural Guale. Inicio de una investigación descriptiva mediante encuesta de una muestra de personas que poseen vehículos, se recopilo datos e información necesaria para verificar dicha necesidad en la parroquia. El estudio planteado enfoca varios temas acerca de lubricación de motores de vehículos, tipos, características, función del lubricante, maquinarias necesarias; entre otros. Finalmente se ejecutó un análisis financiero para evidenciar la viabilidad y rentabilidad del negocio.
Creating a business plan is of great importance for any organization or company, since it allows to have a defined vision with clear goals so that said business obtains profitability in a certain time. The problem lies in a previous study in the Guale rural parish of Pajan Canton demonstrating that the aforementioned sector does not have a lubrication center nearby to meet this need of people who have different types of vehicles. The creation of a lubrication center called Lubri-Service was studied, which has to satisfy the demand that the inhabitants of the Guale parish require. The main objective is to determine the feasibility of creating a lubrication service center for vehicles in the Guale rural parish. Beginning of a descriptive investigation by means of a survey of a sample of people who own vehicles, data and information necessary to verify this need in the parish was collected. The study focuses on several topics about lubrication of vehicle engines, types, characteristics and function of the lubricant, necessary machinery; among others. Finally, a financial analysis was carried out to demonstrate the viability and profitability of the business.
Creating a business plan is of great importance for any organization or company, since it allows to have a defined vision with clear goals so that said business obtains profitability in a certain time. The problem lies in a previous study in the Guale rural parish of Pajan Canton demonstrating that the aforementioned sector does not have a lubrication center nearby to meet this need of people who have different types of vehicles. The creation of a lubrication center called Lubri-Service was studied, which has to satisfy the demand that the inhabitants of the Guale parish require. The main objective is to determine the feasibility of creating a lubrication service center for vehicles in the Guale rural parish. Beginning of a descriptive investigation by means of a survey of a sample of people who own vehicles, data and information necessary to verify this need in the parish was collected. The study focuses on several topics about lubrication of vehicle engines, types, characteristics and function of the lubricant, necessary machinery; among others. Finally, a financial analysis was carried out to demonstrate the viability and profitability of the business.
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VIABILIDAD, RENTABILIDAD, PLAN DE NEGOCIO, EJECUTAR