Transición de un sistema de pagos multinivel a sistema de bonificación de venta directa
Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto tubo la finalidad determinar los beneficios para Winalite Ecuador de realizar la transición de sistema multinivel a sistema de venta directa o bonificación con la finalidad de aumentar las ventas de los afiliados en la actualidad, recuperando la estabilidad financiera y el índice de rentabilidad de la compañía. Se aplicó investigación con enfoque mixto por cuanto este tipo de investigación es el complemento natural de la investigación tradicional cualitativa y cuantitativa, y el direccionamiento fue para conocer la percepción de líderes de Winalite Ecuador sobre la transición del modelo o sistema de negocio y llevar a cabo un comparativo entre las ventas del nuevo sistema comercial: venta directa y el actual sistema multinivel. Se aplicó la encuesta a 384 consultores activos de Winalite Ecuador. El presente estudio no presento limitaciones para ser realizado, conto con el respaldo de los Directivos de Winalite Ecuador. La propuesta se encauso en la “transición de un sistema de pagos multinivel a sistema de bonificación de venta directa, para proporcionar un sistema de bonificación sencillo, que sea atractivo para que consultores actuales, motivándolos a que busquen llegar a ser distribuidores mayoristas, y dinamicen los productos de la empresa a través de un sistema de pago de inmediato retorno. Winalite Ecuador, es la sucursal seleccionada para el plan piloto y llevar a cabo la transición del sistema Multinivel al sistema de Venta Directa como referente para las sucursales que aún se encuentran activas.
This draft tube in order to determine the profits to Winalite Ecuador to transition multilevel system to direct sales system or bonus in order to increase sales of affiliates currently recovering financial stability and the rate of return of the company. Research was applied with mixed approach because such research is the natural complement to traditional qualitative and quantitative research, and addressing was to know the perception of leaders Winalite Ecuador on the transition model or business system and conduct a comparison between sales of the new trading system: the current direct sales and multilevel system. The survey of 384 active consultants Winalite Ecuador was applied. This study does not present limitations to be done, I had the support of the managers of Winalite Ecuador. The proposal was indicted in the "TRANSITION OF A PAYMENT SYSTEM MULTILEVEL A bonus system DIRECT SALES to provide a system of simple bonus that is attractive to current consultants, motivating them to seek to become wholesale distributors, and revitalize products company through a payment system immediately return. WINALITE ECUADOR, is the branch selected for the pilot plan and carry out the transition from system to system Multilevel Direct Selling as a reference for branches that are still active
This draft tube in order to determine the profits to Winalite Ecuador to transition multilevel system to direct sales system or bonus in order to increase sales of affiliates currently recovering financial stability and the rate of return of the company. Research was applied with mixed approach because such research is the natural complement to traditional qualitative and quantitative research, and addressing was to know the perception of leaders Winalite Ecuador on the transition model or business system and conduct a comparison between sales of the new trading system: the current direct sales and multilevel system. The survey of 384 active consultants Winalite Ecuador was applied. This study does not present limitations to be done, I had the support of the managers of Winalite Ecuador. The proposal was indicted in the "TRANSITION OF A PAYMENT SYSTEM MULTILEVEL A bonus system DIRECT SALES to provide a system of simple bonus that is attractive to current consultants, motivating them to seek to become wholesale distributors, and revitalize products company through a payment system immediately return. WINALITE ECUADOR, is the branch selected for the pilot plan and carry out the transition from system to system Multilevel Direct Selling as a reference for branches that are still active
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VETA DIRECTA, SISTEMA MULTINIVEL, TRANSICIÓN, BONIFICACIÓN