Estudio de los procesos actuales en el área de marketing y ventas, propuesta de cambios para mejorar de los niveles de ventas de Rulimanes Salvatierra C.A.
Fecha
2009-05-08
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
Hoy en día los sistemas de gestión industrial y la incidencia de la
globalización han cambiado la forma de realizar negocios, empujando a
los proveedores de repuestos industriales ha mejorar la forma de
administrar sus empresas volviéndolas ágiles y eficaces, Rulimanes
Salvatierra es una empresa que no se modernizo ni se preparo para
enfrentar estos escenarios. Es por este motivo que fue propicio realizar el
estudio para determinar los factores que afectan a la empresa y las áreas
comprometidas. Para ejecutar esta tarea se hizo uso de los métodos de
ingeniería como son: Cadena de Valor, Análisis Foda y Diagrama de
causa efecto, producto de la investigación realizada se determinó que la
empresa Rulimanes Salvatierra afronta problemas de iliquidez situación
que afecta sus operaciones comerciales, restándole capacidad para
comprar mercaderías que venden a sus clientes y como resultado se dan
sus bajos niveles de ventas. Luego de analizar los resultados de la
situación actual se elaboró el estudio financiero con el cual se determinó
que los problemas de la empresa causan una perdida aproximada de
$608,943.00 anuales, considerando que las alternativas de solución
propuestas tienen un costo estimado de $53,176.00 dólares con una taza
interna de retorno (TIR) 16.05 % y un VAN de $ 8,133.00, se demuestra
la factibilidad de ejecutar la propuesta.
Today industrial management systems and the incidence of globalization have changed the way of doing business, pushing suppliers of industrial parts has improved the way manage their businesses making them agile and effective, Rulimanes Salvatierra is a company that is not prepared for modernized or address these scenarios. This is why it was suitable for performing study to determine the factors that affect the company and areas compromised. To accomplish this task using methods made engineering such as: Value Chain, SWOT Analysis and Diagram cause and effect, the product of the investigation it was determined that the Salvatierra company Rulimanes situation facing liquidity problems affecting their business operations, curtailing their capacity to buy goods to sell to their customers and as a result are given low levels of sales. After analyzing the results of the the current situation was developed with financial study which found problems that cause the company loss of approximately $ 608,943.00 per year, considering that the alternative solutions proposals are estimated to cost $ $ 53,176.00 with a cup internal rate of return (IRR) 16.05% and an NPV of $ 8133.00, it is shown the feasibility of carrying out the proposal.
Today industrial management systems and the incidence of globalization have changed the way of doing business, pushing suppliers of industrial parts has improved the way manage their businesses making them agile and effective, Rulimanes Salvatierra is a company that is not prepared for modernized or address these scenarios. This is why it was suitable for performing study to determine the factors that affect the company and areas compromised. To accomplish this task using methods made engineering such as: Value Chain, SWOT Analysis and Diagram cause and effect, the product of the investigation it was determined that the Salvatierra company Rulimanes situation facing liquidity problems affecting their business operations, curtailing their capacity to buy goods to sell to their customers and as a result are given low levels of sales. After analyzing the results of the the current situation was developed with financial study which found problems that cause the company loss of approximately $ 608,943.00 per year, considering that the alternative solutions proposals are estimated to cost $ $ 53,176.00 with a cup internal rate of return (IRR) 16.05% and an NPV of $ 8133.00, it is shown the feasibility of carrying out the proposal.
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Palabras clave
ORGANIZACIÓN INDUSTRIAL, RULIMANES, RODAMIENTOS Y CHUMACERAS, TRANSMISIÓN DE POTENCIA