Plan de negocio para la crear un centro terapéutico reumatológico para adultos mayores en Samborondón.
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2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Alrededor de 5564 pobladores de Samborondón tienen entre 60 a 80 años. Actualmente, los geriátricos están dedicados al cuidado del adulto mayor, sin embargo, existe la falta de una empresa médica especializada en enfermedades reumáticas que contribuya a reducir las dolencias. Este trabajo de investigación busca desarrollar un plan de negocio para crear un centro terapéutico reumatológico para individuos de la tercera edad en esta parroquia. Un emprendimiento que brinda fisioterapia es la solución para satisfacer la necesidad del 80% de encuestados que padece este mal y requieren terapia física. Este servicio innovador mejora el estilo de vida y contribuye al desarrollo físico de las personas de avanzada edad. La investigación se basa en el método mixto de investigación científica. Se encuestaron a 360 familias para medir la aceptabilidad del proyecto. Se evidenció preocupación por la calidad de vida de los mayores. Como resultado se obtuvo que el 77% de los encuestados está dispuesto a pagar $20 por cada sesión. Se concluye que el proyecto es viable por la presencia de estas afecciones en la población mayor.
Around 5564 inhabitants in Samborondón are between 60 and 80 years old. At present, the geriatrics are dedicated to the care of elderly people, however, there is a lack of medical companies specialized in rheumatic diseases that contribute to reduce ailments. This research work seeks to develop a business plan to create a therapeutic rheumatological center for senior citizens in this parish. An entrepreneurship that offers physiotherapy is the solution to satisfy the need of 80% of the respondents who suffer from this illness and require physical therapy. The innovative service improves the life style and physical development of elders. The research is based on mixed method of data collection. 360 families were surveyed to measure the acceptability of the project. There was a concern about adult’s quality life. As a result, the 77% of the surveyed are willing to pay $20 for each session. In conclusion, the project is viable because of the presence of the conditions in the elderly population.
Around 5564 inhabitants in Samborondón are between 60 and 80 years old. At present, the geriatrics are dedicated to the care of elderly people, however, there is a lack of medical companies specialized in rheumatic diseases that contribute to reduce ailments. This research work seeks to develop a business plan to create a therapeutic rheumatological center for senior citizens in this parish. An entrepreneurship that offers physiotherapy is the solution to satisfy the need of 80% of the respondents who suffer from this illness and require physical therapy. The innovative service improves the life style and physical development of elders. The research is based on mixed method of data collection. 360 families were surveyed to measure the acceptability of the project. There was a concern about adult’s quality life. As a result, the 77% of the surveyed are willing to pay $20 for each session. In conclusion, the project is viable because of the presence of the conditions in the elderly population.
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Palabras clave
ADULTO MAYOR, ENFERMEDADES REUMÁTICAS, PLAN DE NEGOCIO, FISIOTERAPIA