Análisis del mercado y comercialización de guías para válvulas de cabezotes automotrices en la Rectificadora Molesa.
Fecha
2009-05-08
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
La investigación y desarrollo de un nuevo producto por parte de la empresa
MOLESA, tiene como objetivo establecer las acciones que se deben realizar para
lograr el crecimiento de la empresa en un corto y mediano plazo. Esta
investigación permitirá que la empresa logre aumentar su participación en el
mercado, diversifique su producción y logre incrementar sus márgenes de utilidad.
La metodología para la obtención de los resultados finales del presente trabajo
fue, primero realizar un profundo análisis a los productos que elabora, medir su
grado de aceptación en el mercado y compararlo con la competencia.
Para realizar esta investigación se utilizo un estudio de mercado para el grado de
aceptación de los productos existentes en el mercado. Una vez realizado este
estudio se procedió a analizar los resultados obtenidos, el estudio dio como
resultado que un gran sector del mercado no esta de acuerdo con los productos
existentes y aceptaría usar otro producto que tuviera un respaldo o respaldo de
fabrica. Por lo tanto se procedió a desarrollar un producto que cumpla los
requerimientos y sugerencias de los clientes. Por esto se creo un departamento de
ventas y marketing. Este departamento tiene definido su misión, visión, objetivos
a alcanzar y estrategias de marketing a usar. Desarrollando este producto y
aplicando este plan se lograr satisfacer a ese sector de mercado insastifecho,
aumentara las utilidades de la empresa y por lo tanto se considera factible la
aplicación y desarrollo de este producto.
Research and development of a new product by the company MOLESA, aims to establish the actions that must be performed to achieve growth of the company in the short and medium term. this research will enable the enterprise to increase their participation in the market, diversify their production and achieve increased profit margins. The methodology for obtaining the final results of this study was first to perform a deep analysis to the products they manufacture, measure their degree of market acceptance and compare it to the competition. To perform this market research study was used for the degree of acceptance of existing products on the market. Having completed this study was undertaken to analyze the results, the study led to result in a large sector of the market disagrees with products existing and agree to use another product that had a back or backing manufactured. So we proceeded to develop a product that meets the requirements and customer feedback. For this department was created sales and marketing. This department has defined its mission, vision, objectives reach and marketing strategies to use. Developing product and implementing this plan will achieve that satisfy insastifecho sector market increase the profits of the company and therefore is considered feasible application and development of this product.
Research and development of a new product by the company MOLESA, aims to establish the actions that must be performed to achieve growth of the company in the short and medium term. this research will enable the enterprise to increase their participation in the market, diversify their production and achieve increased profit margins. The methodology for obtaining the final results of this study was first to perform a deep analysis to the products they manufacture, measure their degree of market acceptance and compare it to the competition. To perform this market research study was used for the degree of acceptance of existing products on the market. Having completed this study was undertaken to analyze the results, the study led to result in a large sector of the market disagrees with products existing and agree to use another product that had a back or backing manufactured. So we proceeded to develop a product that meets the requirements and customer feedback. For this department was created sales and marketing. This department has defined its mission, vision, objectives reach and marketing strategies to use. Developing product and implementing this plan will achieve that satisfy insastifecho sector market increase the profits of the company and therefore is considered feasible application and development of this product.
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Palabras clave
ORGANIZACIÓN EMPRESARIAL, FATIGA DE MATERIALES, CABEZOTES AUTOMOTRICES, VÁLVULAS