Creación de una empresa que vende mobiliario a base de pallets en la ciudad de Guayaquil
Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente plan de negocios se basa en la creación de una empresa que se dedica a la comercialización de muebles a base de pallet de madera en la ciudad de Guayaquil, el sector de las mueblerías es uno de los mercados con gran auge a nivel nacional, generando oportunidad de trabajo a artesanos, carpinteros, ebanistas, diseñadores de muebles, etc., formando parte importante en la creatividad e innovación que se le da a cada mueble en cuanto a colores, texturas, diseños y tamaños se refiere, para todos los gustos sin distinción de clase social. Para la puesta en marcha del proyecto se realizó un respectivo estudio de mercado, que incluía la realización de encuestas que permitieron conocer que tan factible seria el proyecto, obteniendo como resultado la aceptabilidad del mismo, además se hizo el análisis situacional para conocer cómo se encuentra nuestro entorno y que tan viable es crear una empresa en la ciudad, también el plan de marketing con las 4p que tendrán los productos que se ofrecerán y el plan financiero que determina precios, costos, gastos, ingresos, proyecciones de ventas ideales para empezar las actividades comerciales de la empresa MaviePallts
This business plan is based on the creation of a company dedicated to the commercialization of wooden pallet-based furniture in the city of Guayaquil, the furniture sector is one of the markets with great boom nationwide, generating job opportunities for artisans, carpenters, cabinet makers, furniture designers, etc., being an important part in the creativity and innovation that is given to each piece of furniture in terms of colors, textures, designs and sizes it refers to, for all tastes no distinction of social class. For the implementation of the project, a respective market study was carried out, which included the conduct of surveys that allowed to know how feasible the project would be, obtaining as a result the acceptability of the project, in addition the situational analysis was done to know how it is our environment and how viable it is to create a company in the city, also the marketing plan with the 4p that will have the products that will be offered and the financial plan that determines prices, costs, expenses, revenues, ideal sales projections to start the MaviePallts business activities.
This business plan is based on the creation of a company dedicated to the commercialization of wooden pallet-based furniture in the city of Guayaquil, the furniture sector is one of the markets with great boom nationwide, generating job opportunities for artisans, carpenters, cabinet makers, furniture designers, etc., being an important part in the creativity and innovation that is given to each piece of furniture in terms of colors, textures, designs and sizes it refers to, for all tastes no distinction of social class. For the implementation of the project, a respective market study was carried out, which included the conduct of surveys that allowed to know how feasible the project would be, obtaining as a result the acceptability of the project, in addition the situational analysis was done to know how it is our environment and how viable it is to create a company in the city, also the marketing plan with the 4p that will have the products that will be offered and the financial plan that determines prices, costs, expenses, revenues, ideal sales projections to start the MaviePallts business activities.
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NEGOCIOS, COMERCIALIZACIÓN, PALLET, INNOVACIÓN