Implementación Estratégica para fortalecer las cobranzas de la empresa Bluesecurity C. Ltda año 2018
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Fecha
2019
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo realizado fue dirigido por bajo el objetivo general: Revisar las causas del atraso en la recuperación de cartera de Bluesecurity C LTDA 30 de diciembre del 2018, a través de la evaluación de control interno de departamento de crédito y cobranza. Se realizó un diagnóstico de situación financiera de la empresa, por medio de la utilización de diversos métodos de estudio, como fueron los teóricos, inductivo y deductivo. El enfoque de dicha investigación es mixto, por ser cuantitativa y cualitativa, empleándose técnicas de investigación y recolección de datos, como fueron las encuestas y las entrevistas, a fin de determinar las causas de la problemática, sus consecuencias y posibles soluciones. Se encontró que la empresa BLUESECURITY C LTDA, no cuenta con un manual, estratégicos o políticas que ayuden la recuperación de carteras vencidas y demás actividades que el departamento de cobranza tenga que realizar de forma satisfactoria, con el fin de aumentar la rentabilidad de la empresa. Estos resultados obtenidos por medio de estas técnicas, fueron procesados y analizados, de los cuales se desprendieron las conclusiones y recomendaciones. La propuesta de este proyecto fue validada y se centró en el diseño de estrategias a fin de mejorar la actividad de cobranza y recuperar carteras vencidas.
The present work was conducted under the general objective: Review the causes of the delay in the recovery of the Bluesecurity C LTDA portfolio, through the internal control evaluation of the credit and collection department. A diagnosis of the company's financial situation was made, through the use of various study methods, such as the theoretical, inductive and deductive methods. The focus of this research is mixed, as it is quantitative and qualitative, using research techniques and data collection, such as surveys and interviews, in order to determine the causes of the problem, its consequences and possible solutions. It was found that the company BLUESECURITY C LTDA, does not have a manual, strategies or policies that allow the recovery of overdue portfolios and other activities that the collection department has to perform satisfactorily, in order to increase the profitability of the company. These results obtained through these techniques were processed and analyzed, from which the conclusions and recommendations were drawn. The proposal of this project was validated and focused on the design of strategies in order to improve the collection activity and recover overdue portfolios.
The present work was conducted under the general objective: Review the causes of the delay in the recovery of the Bluesecurity C LTDA portfolio, through the internal control evaluation of the credit and collection department. A diagnosis of the company's financial situation was made, through the use of various study methods, such as the theoretical, inductive and deductive methods. The focus of this research is mixed, as it is quantitative and qualitative, using research techniques and data collection, such as surveys and interviews, in order to determine the causes of the problem, its consequences and possible solutions. It was found that the company BLUESECURITY C LTDA, does not have a manual, strategies or policies that allow the recovery of overdue portfolios and other activities that the collection department has to perform satisfactorily, in order to increase the profitability of the company. These results obtained through these techniques were processed and analyzed, from which the conclusions and recommendations were drawn. The proposal of this project was validated and focused on the design of strategies in order to improve the collection activity and recover overdue portfolios.
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PLAN, ESTRATEGIAS, CARTERA VENCIDA, CREDITO