Análisis para implementación de un nevo City Box mini bodegas en la puntilla, como solución de la falta de sitios de almacenaje en el sector
Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación tiene como objetivo elaborar una Propuesta para el Desarrollo de la implementación de un nuevo City box mini bodegas en la Puntilla, con el fin de que los clientes actuales y prospectos tengan acceso a un centro de bodegaje en el cual puedan mantener en excelentes condiciones sus preciadas pertenencias materiales mediante este nuevo e idóneo concepto negocio de almacenamiento, garantizando la calidad, conservación y el cuidado de los mismos. Se busca extender el negocio de almacenaje en mini bodegas ya que se realizó previamente una investigación de mercado mediante encuestas a una muestra en el sector de la Puntilla, siendo este el mercado objetivo ya que en este punto de la ciudad no cuentan con el servicio a ofrecer, pese a ser una zona con gran movimiento habitacional, empresarial y comercial. La metodología utilizada permite identificar la caracterización del servicio de mini bodegas mediante la investigación, encuestas, entrevistas y visitas a empresas, de esta manera se describe la experiencia de este negocio nacionalmente y en el extranjero. Además, se analiza la competitividad en el mercado nacional a través de la aplicación del modelo de las cinco fuerzas de Michael Porter. Al finalizar el trabajo investigativo se recomienda que sea implementada la propuesta, ya que sin duda alguna ayudará a mejorar el modo de subsistencia de clientes naturales y jurídicos mediante el manejo de nuevas prácticas de almacenaje de bienes muebles en la extensión de City box mini bodegas, y garantizará el mantenimiento y calidad de las propiedades puestas en resguardo, durante el periodo de alquiler.
This research aims to develop a proposal for the development of the implementation of a new City box mini warehouses in “La Puntilla”, so that current and prospective customers have access to a warehousing center in which they can keep in excellent condition their prized material possessions through this new concept and suitable storage business, ensuring quality, preservation and care of them. It seeks to expand the business of storage mini warehouses as market research to a sample in the field of Puntilla previously conducted through surveys, which is the target market because in this part of the city do not have the service offer, despite being an area with residential, business and commercial activity. The methodology identifies characterization mini storage service through research, surveys, interviews and visits to companies, so the experience of this business domestically and abroad described. In addition, competitiveness is analyzed in the domestic market through the application of the model of the five forces of Michael Porter. Upon completion of the research work is recommended that the proposal be implemented as undoubtedly help improve the livelihood of natural and legal clients by managing new storage practices of chattels City extension mini storage box, and ensure the maintenance and quality of the properties put on guard during the rental period.
This research aims to develop a proposal for the development of the implementation of a new City box mini warehouses in “La Puntilla”, so that current and prospective customers have access to a warehousing center in which they can keep in excellent condition their prized material possessions through this new concept and suitable storage business, ensuring quality, preservation and care of them. It seeks to expand the business of storage mini warehouses as market research to a sample in the field of Puntilla previously conducted through surveys, which is the target market because in this part of the city do not have the service offer, despite being an area with residential, business and commercial activity. The methodology identifies characterization mini storage service through research, surveys, interviews and visits to companies, so the experience of this business domestically and abroad described. In addition, competitiveness is analyzed in the domestic market through the application of the model of the five forces of Michael Porter. Upon completion of the research work is recommended that the proposal be implemented as undoubtedly help improve the livelihood of natural and legal clients by managing new storage practices of chattels City extension mini storage box, and ensure the maintenance and quality of the properties put on guard during the rental period.