Análisis de la reducción de cupos en la importación de vehículos y su incidencia en las ventas de la marca kia en la ciudad de Guayaquil en el año 2015
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Durante los últimos años, el gobierno de turno ha realizado un análisis constante de la evolución de la balanza comercial del país, debido a los saldos negativos que venimos reflejando de manera continua, es decir una Balanza Comercial deficitaria. Con afán de mejorar la economía interna del país, el gobierno tomó medidas de protección sobre algunos bienes de consumo entre los cuales encontramos a los vehículos. El sector automotor se ha manifestado aludiendo que estas medidas han afectado su industria en todas las áreas relacionadas, por eso realizo este trabajo cuyo objetivo es conocer el impacto de los cupos de importación en las empresas del sector automotriz, basándose en el análisis de las concesionarias de la ciudad de Guayaquil representantes de KIA, y el impacto en su rentabilidad en el periodo 2013-2015. Inicio con el estudio y revisión de las resoluciones 066 y 049 emitidas por el Comité de Comercio Exterior COMEX en las cuales se establecen los cupos en las importaciones; además analizaremos los Estados Financieros de las empresas Comercializadora IOKARS y KMOTOR S.A lo que nos permitirá conocer el efecto positivo o negativo en su nivel de ventas a través de los indicadores y las entrevistas.
During the last years, the government of the time has made a constant analysis of the evolution of the trade balance of the country, due to the negative balances that we have been continuously reflecting, that is to say, a Trade Balance deficit. In an effort to improve the country's internal economy, the government took measures to protect some consumer goods, including vehicles. The automotive sector has manifested that these measures have affected its industry in all related areas, so I do this work whose objective is to know the impact of import quotas on companies in the automotive sector, based on the analysis of the concessionaires Of the city of Guayaquil representatives of KIA, and the impact on its profitability in the period 2013-2015. Start with the study and revision of resolutions 066 and 049 issued by the Foreign Trade Committee COMEX in which quotas are established on imports; We will also analyze the Financial Statements of the companies Comercializadora IOKARS and KMOTOR S.A which will allow us to know the positive or negative effect on their sales level through indicators and interviews.
During the last years, the government of the time has made a constant analysis of the evolution of the trade balance of the country, due to the negative balances that we have been continuously reflecting, that is to say, a Trade Balance deficit. In an effort to improve the country's internal economy, the government took measures to protect some consumer goods, including vehicles. The automotive sector has manifested that these measures have affected its industry in all related areas, so I do this work whose objective is to know the impact of import quotas on companies in the automotive sector, based on the analysis of the concessionaires Of the city of Guayaquil representatives of KIA, and the impact on its profitability in the period 2013-2015. Start with the study and revision of resolutions 066 and 049 issued by the Foreign Trade Committee COMEX in which quotas are established on imports; We will also analyze the Financial Statements of the companies Comercializadora IOKARS and KMOTOR S.A which will allow us to know the positive or negative effect on their sales level through indicators and interviews.
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ANÁLISIS, RESTRICCIONES, IMPUESTOS, IMPORTACIONES