Plan estratégico financiero contable para una empresa comercializadora de purificadores de agua ubicada en Guayaquil
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2020
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Universidad de Guayaquil Facultad de Ciencias Administración
Resumen
El presente proyecto consiste en mejorar la rentabilidad de una empresa comercializadora
de purificadores de agua, mediante la propuesta de un plan estratégico financiero contable, la
misma que son propuestos de acuerdo a los problemas detectados en esta investigación.
El tipo de metodología utilizado fue de tipo descriptiva, deductiva y de campo. Para
resultado de esta investigación la técnica utilizada fue la entrevista que se la realizo a los jefes
de cada área, por medio de un cuestionario utilizado como herramienta. De acuerdo al estudio
realizado encontramos falencias en la parte administrativa.
La empresa carece de un manual de procedimientos, y en la parte administrativa no existe
un control que le permita evaluar su desempeño económico que le permita conocer si está
cumpliendo con sus objetivos planteados. Por eso se han propuesto estrategias que permitan
resolver los problemas de la empresa y por ende mejorar su rentabilidad
This project consists in improving the profitability of a water purification company, through the proposal of an accounting financial strategic plan, which is proposed according to the problems detected in this research. The type of methodology used was descriptive, deductive and field. For the result of this investigation, the technique used was the interview that was carried out with the heads of each area, through a questionnaire used as a tool. According to the study carried out we find flaws in the administrative part. The company lacks a procedures manual, and in the administrative part there is no control that allows it to assess its economic performance that allows it to know if it is meeting its stated objectives. That is why strategies have been proposed to solve the company's problems and therefore improve its profitability.
This project consists in improving the profitability of a water purification company, through the proposal of an accounting financial strategic plan, which is proposed according to the problems detected in this research. The type of methodology used was descriptive, deductive and field. For the result of this investigation, the technique used was the interview that was carried out with the heads of each area, through a questionnaire used as a tool. According to the study carried out we find flaws in the administrative part. The company lacks a procedures manual, and in the administrative part there is no control that allows it to assess its economic performance that allows it to know if it is meeting its stated objectives. That is why strategies have been proposed to solve the company's problems and therefore improve its profitability.
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PLAN ESTRATÉGICO, RENTABILIDAD, FINANZAS