Desarrollo de un sistema Web de gestión de productos y servicios a empresas de comercio electrónico empleando las herramientas Elk y el Framework Quasar para el análisis del comportamiento e interés del consumidor.
Fecha
2021-03
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Universidad de Guayaquil. Facultad de Ciencias Matemáticas y Físicas. Carrera de Ingeniería en Sistemas Computacionales.
Resumen
El comercio electrónico ha cobrado fuerza en el país en el último año, debido a la pandemia que
aqueja la economía nacional ha enfrentado nuevos retos, con relación a esto las organizaciones
han optado por cambiar el modelo tradicional de negocio revaluando y replanteando la
supervivencia en el mercado basándose en la transformación digital convirtiéndose en el camino
para logarlo. El objetivo principal es crear un sistema web que permita gestionar productos y
servicios para pequeñas y medianas empresas de comercio electrónico empleando herramientas
para el análisis de comportamiento e interés del consumidor. Para cumplir con lo ya mencionado,
se empleó las siguientes metodologías, la primera orientada a la parte investigativa se seleccionó
la metodología aplicada y la segunda para la gestión de desarrollo de proyecto se aplicó Scrum
que es una de las conocidas metodologías ágiles de software, además se emplearon herramientas
open-source tales como el uso del Framework Quasar, Elastic-Stack entre otras para reducir los
costos asociados al desarrollo de sistemas. Con la implementación de este sistema se beneficiarán
los clientes dado que tendrá acceso a un sitio destinado para realizar compras desde la comodidad
de su hogar u oficina, de igual manera se beneficiarán los empresarios puesto que se implementará
un sistema que permita gestionar las ventas y a través del análisis de datos obtener indicadores
claves con la finalidad de definir estrategias, detectar nuevas oportunidades, entender y construir
una relación con el consumidor. Finalmente, se pudo concluir que actualmente los sistemas deben
ir de la mano del análisis de datos ya que a partir de estos permiten medir, analizar y entender el
comportamiento del consumidor y mejorar la toma de decisiones gerenciales.
E-commerce has gained strength in the country in the last year, due to the pandemic that afflicts the national economy has faced new challenges, in relation these organizations have opted for the need to change the traditional business model evaluating and rethinking the survival in the market based on digital transformation becoming the way to achieve it. The main objective is to make an online system to manage product and services for tiny and medium e commerce firms mistreatment tools for the analysis of shopper behavior and interest. To accomplish the above mentioned the subsequent methodologies were used, the first one oriented to the research part, the applied methodology was selected and the second one for the project development management, Scrum was applied, which is one of the well-known agile software methodologies, also, open-source tools were used such as the use of the quasar framework, elastic stack among others to reduce the costs associated with the development of systems. With the implementation of this system, customers will benefit since they will have access to a site designed to make purchases from the comfort of their home or office, in the same way, businessmen will benefit since a system will be implemented to manage sales and through data analysis to obtain key indicators to define strategies, detect new opportunities, understand, and build a relationship with the consumer. Finally, it was concluded that systems must currently go hand in hand with data analysis since they make it possible to measure, analyze and understand consumer behavior and improve management decision making
E-commerce has gained strength in the country in the last year, due to the pandemic that afflicts the national economy has faced new challenges, in relation these organizations have opted for the need to change the traditional business model evaluating and rethinking the survival in the market based on digital transformation becoming the way to achieve it. The main objective is to make an online system to manage product and services for tiny and medium e commerce firms mistreatment tools for the analysis of shopper behavior and interest. To accomplish the above mentioned the subsequent methodologies were used, the first one oriented to the research part, the applied methodology was selected and the second one for the project development management, Scrum was applied, which is one of the well-known agile software methodologies, also, open-source tools were used such as the use of the quasar framework, elastic stack among others to reduce the costs associated with the development of systems. With the implementation of this system, customers will benefit since they will have access to a site designed to make purchases from the comfort of their home or office, in the same way, businessmen will benefit since a system will be implemented to manage sales and through data analysis to obtain key indicators to define strategies, detect new opportunities, understand, and build a relationship with the consumer. Finally, it was concluded that systems must currently go hand in hand with data analysis since they make it possible to measure, analyze and understand consumer behavior and improve management decision making
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Palabras clave
Comercio Electrónico, Elasticsearch, Open Source, Framework Quasar, Análisis de Datos, E-commerce, Elasticsearch, Open source, Quasar framework, Data analysis