Estudio para recuperar mercado y reducir pérdidas de ventas de la Empresa Plasmetal S.A.
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Fecha
2005-06-03
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
Plasmetal S:A. Industria ecuatoriana dedicada a la fabricacion de articulos plasticos tales como plantillas o zuelas,tacos, boca tapa,evillas: utilizados para la elavoracion de calzado; tambien se fabrican tapones de champam de vino carretes de javon, ganchos de cortina; El problema principal de esta industria conciste en la perdida paulatina de mercado; las ventas a decendido de forma preocupante esto es concecuencia de la desmedidaimportacion de calzados y la falta de implementacion de estrategia por parte de los directivos.
Dentro de la organización existen diferentes problemas que han ido agrabando la situacion; Utilizando las tecnicas de analisis diseñadas por Michael Porter se determino problemas originados por la mala calidad de la materia prima, problemas por fallas mecanicas, problemas por falta de sistemas de selección de probeedores, estos entre los mas importantes la definicion de materia prima de mala calidad se de3be a que mucha de la produccion actual se la realiza con material reciclado el mismo que posee diferente dureza, color; humedad,etc. Por este motivo las caracteristicas de las plantillas son las mas adecuadadas para competir en el mercado.
Dentro de los problemas calficados como falla mecanica tenemos a todos aquellos que producen interrucciones en el sistema productivo por una imprevista paralizacion de la maquinariua; es decir fallas electricas, fallas mecanicas, fallas por moldes , etc. Despues del analisis correspondiente se determino que las fallas mecanicas producen los mayores volumenes de perdidas.
Para mejorar las caracteristicas de lo9s productos de la empresa se a desarrollado diferente estrategias que permitiran corregirlas causa de esas deficiencias en el sistema productivo, es a sia que para corregir las fallas mecanicas se diseño un plan de mantenimiento y selecion de proveedores que permitiran contar con materia prima de mejor calidad.
Para la rececion de materia prima y materiales se desarrollo un procedimiento que tendra que ser incorporado como una politica de la empresa el cual tiene como objetivo mejorar la calidad de los materiales recividos acegurando la eliminacion de los problemas por materia prima y materialoes de mala calidad.
Plasmetal S: A. Ecuadorian industry dedicated to the manufacture of plastic items such as templates or Zuelas, tacos, cover mouth, evillas: elavoracion used for footwear; also plugs reels champam javon wine, curtain hooks are made; The main problem of this industry conciste the gradual loss of market; sales decendido worryingly this is the desmedidaimportacion THEREFORE footwear and lack of implementation of strategy on the part of managers. Within the organization there are different problems that have agrabando the situation; By using the analysis techniques designed by Michael Porter problems caused by the poor quality of the raw material, problems in mechanical failure, problems due to lack of selection systems probeedores was determined, these among the most important the definition of raw material of poor quality de3be it to much of the current production is the done with the same recycled material that has different hardness, color; humidity, etc.. Therefore the characteristics of the templates are the most adecuadadas to compete in the market. Among the problems calficados mechanical failure as we have all those producing interrucciones in the production system by an unexpected paralyzation of maquinariua; ie electrical failures, mechanical failures, failures molds, etc. After the corresponding analysis it was determined that the mechanical faults produce higher volumes of losses. To improve the characteristics of lo9s products the company has developed different strategies that will allow correct these weaknesses in the production system, it is sia, to correct the mechanical failure a maintenance plan and selecion of suppliers that will allow to have was designed best quality raw material. For the privilage of raw materials and supplies a procedure that will have to be incorporated as a company policy which aims to improve the quality of the materials recividos acegurando elimination of the problems materialoes raw material of poor quality development.
Plasmetal S: A. Ecuadorian industry dedicated to the manufacture of plastic items such as templates or Zuelas, tacos, cover mouth, evillas: elavoracion used for footwear; also plugs reels champam javon wine, curtain hooks are made; The main problem of this industry conciste the gradual loss of market; sales decendido worryingly this is the desmedidaimportacion THEREFORE footwear and lack of implementation of strategy on the part of managers. Within the organization there are different problems that have agrabando the situation; By using the analysis techniques designed by Michael Porter problems caused by the poor quality of the raw material, problems in mechanical failure, problems due to lack of selection systems probeedores was determined, these among the most important the definition of raw material of poor quality de3be it to much of the current production is the done with the same recycled material that has different hardness, color; humidity, etc.. Therefore the characteristics of the templates are the most adecuadadas to compete in the market. Among the problems calficados mechanical failure as we have all those producing interrucciones in the production system by an unexpected paralyzation of maquinariua; ie electrical failures, mechanical failures, failures molds, etc. After the corresponding analysis it was determined that the mechanical faults produce higher volumes of losses. To improve the characteristics of lo9s products the company has developed different strategies that will allow correct these weaknesses in the production system, it is sia, to correct the mechanical failure a maintenance plan and selecion of suppliers that will allow to have was designed best quality raw material. For the privilage of raw materials and supplies a procedure that will have to be incorporated as a company policy which aims to improve the quality of the materials recividos acegurando elimination of the problems materialoes raw material of poor quality development.
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Palabras clave
GESTIÓN EMPRESARIAL, FABRICACIÓN DE ARTÍCULOS PLÁSTICOS, PLANTILLAS PLÁSTICAS, SUELAS DE ZAPATILLAS