Analisis de responsabilidad social empresarial: caso empresa de Servicios de Alojamiento Hawai, 2018 –2019.
Fecha
2020
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Universidad de Guayaquil Fcultad de Ciencias Administrativas
Resumen
Hotel Hawai es una empresa que se dedica al servicio de alojamiento y cuenta con dos establecimientos uno en el sector norte y otro en el sur de Guayaquil, da empleo directo a 34 personas y alrededor de 560 de manera indirecta. Se encuentra en el mercado desde hace 15 años. La Dirección realizaactividades que presume son de ResponsabilidadSocial Empresarial, pero posiblemente estas actividades no se enmarquen en lo exigido por la gestión de responsabilidad social empresarial, entonces se hace necesario caracterizar estas actividades para categorizarlas como socialmente responsables. El objetivo de la investigación es determinar la influencia que ejerce responsabilidad social empresarial sobre laeconomía de los trabajadores del hotel Hawai de la ciudad de Guayaquil. La metodología seguida incluye enfoque cuantitativo, de tipo descriptivo yexplicativo, se realizará entrevistasde profundidad a los empleados de la empresa, la muestra fue escogida mediante el método no aleatorio y por conveniencia. Finalizada la investigación se debe reconocer que con sus empleadosel HotelHawai emplea prácticas de RSE, y gracias a ello sus empleados gozan de solvencia, ha logrado su fidelidad y los ha apoyado capacitándolos para fortalecer sus capacidad y mejorar sus ingresos, sin embargo, no practica acciones que contribuyan al cuidado del medio ambiente (agua, energía y reciclaje), además no se han realizado acciones que favorezcan a la comunidad, por estos hallazgos se puede concluir queel HotelHawai no es socialmente responsables en el sentido amplio del concepto
Hotel Hawai is a company dedicated to the accommodation service and has two establishments, one in the northern sector and theother in the south of Guayaquil, employing 34 people directly and around 560 indirectly. It has been on the market for 15 years. The Directorate carries out activities that it presumes are Corporate Social Responsibility, but possibly these activities do not fall within what is required by the management of corporate social responsibility, so it is necessary to characterize these activities to categorize them as socially responsible. The objective of the research is to determine the influence that corporate social responsibility exerts on the economy of the workers of the Hawai hotel in the city of Guayaquil. The methodology followed includes a quantitative, descriptive and explanatory approach, in-depth interviews are conducted with the company's employees, the sample was chosen through the non-random method and for convenience. Once the investigation is completed, it must be recognized that with its employees, the Hawaii hotel uses CSR practices, and thanks to this, its employees enjoy solvency, it has achieved their loyalty and has supported them by training them to strengthen their capacity and improve their income, however, it does not practice actions that contribute to the care of the environment (water, energy and recycling), in addition there have been no actions that favor the community, from these findings it can be concluded thattheHawaiihotelis not socially responsible in the broad sense of the concept.
Hotel Hawai is a company dedicated to the accommodation service and has two establishments, one in the northern sector and theother in the south of Guayaquil, employing 34 people directly and around 560 indirectly. It has been on the market for 15 years. The Directorate carries out activities that it presumes are Corporate Social Responsibility, but possibly these activities do not fall within what is required by the management of corporate social responsibility, so it is necessary to characterize these activities to categorize them as socially responsible. The objective of the research is to determine the influence that corporate social responsibility exerts on the economy of the workers of the Hawai hotel in the city of Guayaquil. The methodology followed includes a quantitative, descriptive and explanatory approach, in-depth interviews are conducted with the company's employees, the sample was chosen through the non-random method and for convenience. Once the investigation is completed, it must be recognized that with its employees, the Hawaii hotel uses CSR practices, and thanks to this, its employees enjoy solvency, it has achieved their loyalty and has supported them by training them to strengthen their capacity and improve their income, however, it does not practice actions that contribute to the care of the environment (water, energy and recycling), in addition there have been no actions that favor the community, from these findings it can be concluded thattheHawaiihotelis not socially responsible in the broad sense of the concept.
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RESPONSABILIDAD SOCIAL EMPRESARIAL, HOTEL HAWAI, MÉTODO CUALITATIVO, SOLVENCIA