Estudio de factibilidad de una empresa ensambladora de hornos microondas.
Fecha
2006-03-10
Autores
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
Mediante la demostración de la factibilidad de este proyecto se logra la credibilidad de los inversionistas interesados, y el objetivo de ayudar a la necesidad latente de cubrir puestos de trabajo a nivel nacional mediante una fabrica ensambladora de Hornos Microondas. Definido como un producto de mayor importancia en los diferentes consumidores. Luego de un proceso de investigación en Fuentes Confiables Primarias y Secundarias de información. Mediante un Estudio de Mercado se llega concluir que el Mercado Existente es de 1.400.600 hasta el Censo Nacional del 2001 y el Potencial con un crecimiento sostenido de aproximadamente 5% de viviendas por año estarían en la posibilidad de ser neutros Clientes. En cuanto a la oferta existen ya productos de importación, sin existir una empresa en el país que se dedique al ensamblado de Hornos Microondas, con una Demanda Insatisfecha de 65% respectivamente porque los precios de los productos existentes resultan altos. En el Estudio Técnico se establece la capacidad de la Planta para producir hasta cubrir el 0.95% de la participación en la Demanda Insatisfecha, es decir 12.594 unidades de Hornos Microondas para el primer año de operaciones, calculando que en el caso del producto se alcance la capacidad instalada en el 3er año de Operaciones. De entre 3 opciones para la localización de la planta resulto como mejores perspectivas la de la Vía Pascuales diagonal al IESS frente al Colegio Americano, de la ciudad de Guayaquil. Para el diseño de nuestro producto se seleccionaron Materiales con características físicas apropiadas para la calidad. El Área de la Planta será de 452m2 distribuidos entre los distintos departamentos se escogió Maquinarias y Equipos capaces d cumplir con las exigencias de los procesos de fabricación que se utilizan 154minutos para su ensamble, reacuerdo con el Diagrama e Análisis de Procesos. La Meta de producción para el primer año será de 85% de un total de 12.594 unidades del Horno Microonda. Se seguirá políticas de Gestión Ambiental respetando las Ordenanzas Locales de calidad Internacionales con la colaboración de 31 personas en el área de ensamblaje bajo un Manual de Funciones Preestablecido. La Inversión Fija llega a 80.372,182 y el Capital de Operaciones es de 2 meses a 110.981.85 lo cual será cubierto con el 48% del capital propio y un Financiamiento de 58.581,165 al 12% anual por pagos trimestrales con el CFN. Los Costos Unitarios del Producto se ubican en $71.415 más un Margen de Rentabilidad del 51% más un precio de venta de $81.45 llegando a establecer los Precios de Ventas en $81.54. La Rentabilidad sobre la inversión Total queda establecida en el 71.415% con lo que se concluye que seria una excelente Opción para tomar la seria decisión de invertir en el y contribuir a la constante circulación de Capitales en el Aparato Productivo Nacional
By demonstrating the feasibility of this project's credibility is achieved interested investors and the objective of helping the latent need to fill jobs nationally through a factory assembler Microwave Ovens. Defined as a product of greater importance in different consumers. After a research process in Elementary and Secondary Reliable Sources of information. Through a market study reaches the conclusion that the stock market is 1400600 to the National Census of 2001 and the potential with sustained growth of about 5% of homes per year would be the possibility of being neutral Customers. On the supply side there and imported products, with no one company in the country that is dedicated to the assembly of Microwave Ovens with a Unmet Demand 65%, respectively, because the prices of existing products are high. The Technical Study the ability of the plant to produce up to 0.95% stake in Unsatisfied demand, ie 12,594 units Microwave Ovens for the first year of operations is established, figuring that if the product reaches the installed capacity in the 3rd year of operations. From 3 options for the location of the plant as it turned out the best prospects of Paschal Road diagonally opposite the American College IESS, the city of Guayaquil. For the design of our product materials were selected for the quality appropriate physical characteristics. The floor area of 452m2 is distributed between different departments d Machinery and Equipment able to meet the demands of manufacturing processes 154minutos are used for assembly, reacuerdo to Diagram and Process Analysis was chosen. The production target for the first year will be 85% of a total of 12,594 units Microwave Oven. It will continue policies Environmental Management Local Ordinances respecting international quality with the help of 31 people in the assembly area under a User Preset functions. The Fixed Investment reaches 80372.182 and Working Capital is 2 months 110.981.85 which will be covered with 48% of the equity and financing 58581.165 12% per annum in quarterly payments with CFN. The Unit Costs of Product are located at $ 71,415 plus a margin of 51% more yield a selling price of $ 81.45 coming to establish the Sales Prices in $ 81.54. The Total Return on investment is set at 71,415% so that it is concluded that it would be an excellent option to make the serious decision to invest in and contribute to the constant movement of Capitals in the National Productive System
By demonstrating the feasibility of this project's credibility is achieved interested investors and the objective of helping the latent need to fill jobs nationally through a factory assembler Microwave Ovens. Defined as a product of greater importance in different consumers. After a research process in Elementary and Secondary Reliable Sources of information. Through a market study reaches the conclusion that the stock market is 1400600 to the National Census of 2001 and the potential with sustained growth of about 5% of homes per year would be the possibility of being neutral Customers. On the supply side there and imported products, with no one company in the country that is dedicated to the assembly of Microwave Ovens with a Unmet Demand 65%, respectively, because the prices of existing products are high. The Technical Study the ability of the plant to produce up to 0.95% stake in Unsatisfied demand, ie 12,594 units Microwave Ovens for the first year of operations is established, figuring that if the product reaches the installed capacity in the 3rd year of operations. From 3 options for the location of the plant as it turned out the best prospects of Paschal Road diagonally opposite the American College IESS, the city of Guayaquil. For the design of our product materials were selected for the quality appropriate physical characteristics. The floor area of 452m2 is distributed between different departments d Machinery and Equipment able to meet the demands of manufacturing processes 154minutos are used for assembly, reacuerdo to Diagram and Process Analysis was chosen. The production target for the first year will be 85% of a total of 12,594 units Microwave Oven. It will continue policies Environmental Management Local Ordinances respecting international quality with the help of 31 people in the assembly area under a User Preset functions. The Fixed Investment reaches 80372.182 and Working Capital is 2 months 110.981.85 which will be covered with 48% of the equity and financing 58581.165 12% per annum in quarterly payments with CFN. The Unit Costs of Product are located at $ 71,415 plus a margin of 51% more yield a selling price of $ 81.45 coming to establish the Sales Prices in $ 81.54. The Total Return on investment is set at 71,415% so that it is concluded that it would be an excellent option to make the serious decision to invest in and contribute to the constant movement of Capitals in the National Productive System
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Palabras clave
PROYECTOS, ACTIVIDADES DE ENSAMBLAJE, HORNOS MICROONDAS, COCINAS ELÉCTRICAS