Evaluar la factibilidad para la exportación de la producción que genera la Isla Puná en frutas
Fecha
2020
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El presente proyecto de investigación se presenta el problema identificado que se centra en
la falta de conocimiento del proceso de exportación generando un alto grado de dificultad, por lo
que se pretende estudiar la factibilidad de la producción de frutas que genera la Isla Puná como
fuente de exportación para el mejoramiento de la situación económica de los habitantes del sector,
para establecer una propuesta viable se recolectó información conceptual y teorías para identificar
el procedimiento adecuado de exportar, además de la aplicación de la metodología cualitativa por
medio del diseño de entrevistas para receptar información de cómo se percibe esta actividad en la
isla, además de identificar sus principales ventajas y desventajas. Con la propuesta de un estudio
de mercado que garantice el éxito de exportación de mango, pitahaya y sandía se concluyó que el
proceso de exportación de mango, pitahaya y sandía es completamente viable desde la Isla Puná
hacia el mercado de New Jersey, ya que las proyecciones realizadas indicaron que el nivel de
rentabilidad es óptimo para esta actividad
This research project presents the identified problem that focuses on the lack of knowledge of the export process generating a high degree of difficulty, so it is intended to study the feasibility of fruit production generated by the Isla Puná as a source of export for the improvement of the economic situation of the inhabitants of the sector, to establish a viable proposal conceptual information and theories were collected to identify the appropriate procedure to export, in addition to the application of the qualitative methodology through the design of interviews to receive information on how this activity is perceived on island, in addition to identifying its main advantages and disadvantages. With the proposal of a market study that guarantees the success of mango, pitahaya and watermelon exports, it was concluded that the mango, pitahaya and watermelon export process is completely viable from Isla Puná to the New Jersey market, since the Projections made indicated that the profitability level is optimal for this activity.
This research project presents the identified problem that focuses on the lack of knowledge of the export process generating a high degree of difficulty, so it is intended to study the feasibility of fruit production generated by the Isla Puná as a source of export for the improvement of the economic situation of the inhabitants of the sector, to establish a viable proposal conceptual information and theories were collected to identify the appropriate procedure to export, in addition to the application of the qualitative methodology through the design of interviews to receive information on how this activity is perceived on island, in addition to identifying its main advantages and disadvantages. With the proposal of a market study that guarantees the success of mango, pitahaya and watermelon exports, it was concluded that the mango, pitahaya and watermelon export process is completely viable from Isla Puná to the New Jersey market, since the Projections made indicated that the profitability level is optimal for this activity.
Descripción
Palabras clave
EXPORTACIÓN, FRUTAS POTENCIALES, ISLA PUNÁ, AGRICULTURA