Estudio de las pymes florícolas del Azuay para su Internacionalización
Fecha
2020
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Editor
Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación tiene como propósito internacionalizar las PYMES
florícolas del Azuay mediante la implementación de una eficiente cadena de abastecimiento
desde su producción hasta su distribución. Sin embargo, las PYMES florícolas se han visto
un poco afectadas por situaciones ajenas a estas, el año pasado enfrentaron problemas debido
al paro nacional por el combustible y actualmente por la COVID-19. A pesar de esto han
tenido el apoyo incondicional que les brinda la Asociación de Productores y Exportadores de
flores, EXPOFLORES. Con toda la investigación que se realizó se puede observar que las
flores representan el cuarto rubro de las exportaciones de productos no tradicionales no
petroleros, es un sector en desarrollo que genera grandes ingresos al país. El sector florícola
tiene que enfrentar grandes desafíos, como: ganar competitividad ante su principal
competidor Colombia, y hablando del territorio nacional a la provincia de Pichincha. En
conclusión, para las PYMES florícolas del Azuay si es factible lograr la internacionalización
llevando la empresa de una manera correcta y estrictamente ordenada.
he purpose of this research work is to internationalize the floricultural PYMES of Azuay through the implementation of an efficient supply chain from production to distribution. However, flower PYMES have been somewhat affected by situations other than these, last year they faced problems due to the national strike for fuel and currently COVID-19. Despite this, they have had the unconditional support provided by the Association of Flower Producers and Exporters, EXPOFLORES. With all the research that was carried out, it can be seen that flowers represent the fourth category of exports of non-traditional non-oil products, it is a developing sector that generates great income to the country. The floriculture sector has to face great challenges, such as: gaining competitiveness against its main competitor Colombia, and speaking of the national territory to the province of Pichincha. In conclusion, for the floricultural PYMES of Azuay it is feasible to achieve internationalization by running the company in a correct and strictly ordered manner.
he purpose of this research work is to internationalize the floricultural PYMES of Azuay through the implementation of an efficient supply chain from production to distribution. However, flower PYMES have been somewhat affected by situations other than these, last year they faced problems due to the national strike for fuel and currently COVID-19. Despite this, they have had the unconditional support provided by the Association of Flower Producers and Exporters, EXPOFLORES. With all the research that was carried out, it can be seen that flowers represent the fourth category of exports of non-traditional non-oil products, it is a developing sector that generates great income to the country. The floriculture sector has to face great challenges, such as: gaining competitiveness against its main competitor Colombia, and speaking of the national territory to the province of Pichincha. In conclusion, for the floricultural PYMES of Azuay it is feasible to achieve internationalization by running the company in a correct and strictly ordered manner.
Descripción
Palabras clave
INTERNACIONALIZACIÓN, PYMES FLORÍCOLAS, CADENA DE ABASTECIMIENTO, DESARROLLO SOSTENIBLE Y COMPETITIVIDAD