Análisis de las nuevas tendencias del comercio justo y orgánico, para la exportación de rambután (achotillo) a la comunidad Europea
Fecha
2020
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El achotillo es un fruto altamente exquisito ante el paladar de las personas, en el presente
estudio se busca captar a través de la investigación que el mercado de la comunidad europea
es muy apetitoso de consumir este producto por su exquisitez y su forma de presentación que
es única.
Además, que estos consideran mucho lo que respecta a los beneficios que otorga el consumir
dicho producto, es por ello que a través de este tema de estudio se busca implementar una
guía de estrategias a seguir para poder de esta manera incentivar a los pequeños productores
a generar producción a escala que permita satisfacer un mercado que demanda el consumo
de este fruto pero que por distintos factores se le hace difícil ser el productor del mismo.
Considerando consecuentemente el análisis del comercio justo y orgánico y la aplicación de
sus principios para hacer efectiva la trazabilidad del comercio internacional de la manera más
convincente y que beneficie la partes.
The achotillo is a highly exquisite fruit on the palate of people, in this study we seek to capture through research that the market of european community is very appetizing to consume this product for its exquisiteness an its presentatition is unique. In addition, they consider a lot with regard to the benefits that consuming said products gives that is why through this study topic, we seek to implement a guide of strategies to follow in order to be able to encourage a little ones in this way producers to generate scale production that allows satisfying a market that demands the consumption of this fruit but which, due to different factors, makes it difficult for them to be the producer thereof. Consequently, considering the analysis of fair and organic trade and the a pplication of its principles to make effective traceability of international trade in the most convincing way that benefits the parties.
The achotillo is a highly exquisite fruit on the palate of people, in this study we seek to capture through research that the market of european community is very appetizing to consume this product for its exquisiteness an its presentatition is unique. In addition, they consider a lot with regard to the benefits that consuming said products gives that is why through this study topic, we seek to implement a guide of strategies to follow in order to be able to encourage a little ones in this way producers to generate scale production that allows satisfying a market that demands the consumption of this fruit but which, due to different factors, makes it difficult for them to be the producer thereof. Consequently, considering the analysis of fair and organic trade and the a pplication of its principles to make effective traceability of international trade in the most convincing way that benefits the parties.
Descripción
Palabras clave
COMERCIO JUSTO, DEMANDA, PRODUCCIÓN