El diseño social y su incidencia en códigos visuales de medios sensacionalistas. CASO DIARIO EXTRA.
Fecha
2021-03
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
La presente investigación analiza la incidencia del diseño social en los códigos visuales aplicados en el tratamiento de noticias sociales y culturales dentro de diarios de connotación sensacionalista. El diario Extra, es uno de los más vendidos en el país y se dirige a una población socioeconómica media baja y es además uno de los principales diarios catalogados como sensacionalista por su contenido de crónica roja, y se ha visualizado como este tipo de noticas opacan al contenido social y cultural que presenta. Mediante la aplicación de metodologías adecuadas se percibe el desinterés por parte de los lectores del contenido del suplemento que maneja en la actualidad el diario y el uso de sus códigos visuales. Con el objetivo de una aplicación de códigos visuales bajo la alineación del diseño social para la diagramación de noticas sociales y culturales, se consiga integrar los elementos textuales y gráficos, y generar una comunicación acertada, que produzca impacto en el lector y contribuya al desarrollo social y cultural del individuo.
This research analyzes the incidence of social design in the visual codes applied in the treatment of social and cultural news within tabloid newspapers. The newspaper Extra is one of the best-selling in the country and is aimed at a lower-middle socioeconomic population and is also one of the main newspapers cataloged as sensationalist due to its red chronicle content, and has been viewed as this type of news overshadows to the social and cultural content it presents. Through the application of appropriate methodologies, it’s evident the lack of interest from the readers of the supplement’s content that the newspaper currently manages and the theway its visual codes are perceived. With the aim of an application of visual codes under the alignment of social design for the diagramming of social and cultural news, it is possible to integrate the textual and graphic elements and generate an accurate communication that produces an impact on the reader and contributes to social development and culture of the individual.
This research analyzes the incidence of social design in the visual codes applied in the treatment of social and cultural news within tabloid newspapers. The newspaper Extra is one of the best-selling in the country and is aimed at a lower-middle socioeconomic population and is also one of the main newspapers cataloged as sensationalist due to its red chronicle content, and has been viewed as this type of news overshadows to the social and cultural content it presents. Through the application of appropriate methodologies, it’s evident the lack of interest from the readers of the supplement’s content that the newspaper currently manages and the theway its visual codes are perceived. With the aim of an application of visual codes under the alignment of social design for the diagramming of social and cultural news, it is possible to integrate the textual and graphic elements and generate an accurate communication that produces an impact on the reader and contributes to social development and culture of the individual.
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Palabras clave
DISEÑO SOCIAL, CÓDIGOS VISUALES, DISEÑO EDITORIAL, CRÓNICA ROJA
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