Estudio de viabilidad para la creación de una empresa fabricante de pallets en Posorja
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Fecha
2020
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
El pallet fue inventado por el estadounidense Carl Clark en el año 1924, que desarrolló uno muy
similar a la plataforma que actualmente existe. En Ecuador existen empresas paleteras con muy
buena trayectoria y que además incluyen el servicio de sanitización y reparación, pero aun así
existe demanda, una de las razones es porque el producto no llega a tiempo o también a
comparación de otros pallets su precio es más alto, o poseen un servicio de los cuales los clientes
quedan insatisfechos, a partir de los estudios realizados se demuestra que el pallet ahora es
indispensable en las empresas, se logra distribuir, almacenar, ordenar y clasificar los productos
con facilidad y eficacia y lo más importante es que evita que el producto esté en contacto con el
suelo y así evita alguna infección de plagas. El presente trabajo de investigación busca demostrar
esa viabilidad técnico-financiera de producir pallets para el mercado nacional en general y la
industria bananera ecuatoriana en particular ya que es la principal consumidora de este producto.
The pallet was invented by the American Carl Clark in 1924, who developed one very similar to the platform that currently exists. In Ecuador there are pallet companies with a very good track record and that also include the sanitization and repair service, but even so there is demand, one of the reasons is because the product does not arrive on time or also compared to other pallets its price is higher , or they have a service of which customers are unsatisfied, from the studies carried out it is shown that the pallet is now indispensable in companies, it is possible to distribute, store, order and classify the products easily and efficiently and most importantly is that it prevents the product from being in contact with the ground and thus avoids any pest infection. This research work seeks to demonstrate the technical-financial viability of producing pallets for the national market in general and the Ecuadorian banana industry in particular, since it is the main consumer of this product.
The pallet was invented by the American Carl Clark in 1924, who developed one very similar to the platform that currently exists. In Ecuador there are pallet companies with a very good track record and that also include the sanitization and repair service, but even so there is demand, one of the reasons is because the product does not arrive on time or also compared to other pallets its price is higher , or they have a service of which customers are unsatisfied, from the studies carried out it is shown that the pallet is now indispensable in companies, it is possible to distribute, store, order and classify the products easily and efficiently and most importantly is that it prevents the product from being in contact with the ground and thus avoids any pest infection. This research work seeks to demonstrate the technical-financial viability of producing pallets for the national market in general and the Ecuadorian banana industry in particular, since it is the main consumer of this product.
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Palabras clave
ESTUDIO, VIABILIDAD, PROYECTO DE INVERSIÓN