Implementación de un plan de actividades marketing para el crecimiento de la Empresa Constructoquímica Cía. Ltda.
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Fecha
2004-11-05
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
Al efectuar esta tesis, que tiene como finalidad de encontrar y analizar los diferentes problemas que inciden en el desarrollo razonable de la organización y presentar las soluciones con la meta de mejorar la participación en el mercado litoral, y puedan competir con una representación más sólida como organización concerniente a su actividad diaria que componen una misión a nivel de unidad en los negocios procurando aumentar su crecimiento y rentabilidad de la misma.
Para el desarrolló de la tesis se emplearon las herramienta que cuenta la Ingeniería Industrial , se acudió al análisis de FODA y de vulnerabilidad orientado a encontrar la solución y el análisis posible encuadrado en el ámbito interno y externo de Constructoquimica, los diagrama de PARETO e ISIKAWA , los cuales ilustran gráficamente los problemas descubierto , se planteo las soluciones para los problemas manifestados con la respectiva cuantificación económica tomando en consideración las técnica de flujo de efectivo y los valores considerado en la cadena de valor de las misma , se diseño la proyección del plan con la frecuencia y el horizonte de tiempo adecuados para que puedan tomar decisiones con antelación para su implementación.
En la medida que avance con el plan deben controlar y retro alimentar la información, ponerla por escrito y hacerla cumplir por parte de su directiva.
In making this argument, which aims to identify and analyze the various problems affecting the reasonable development of the organization and present the solutions with the goal of enhancing participation in the coastal market and can compete with stronger representation as organization concerning their daily activities that make up a unit-level mission in business seeking to increase their growth and profitability of it. For developed thesis the tool that counts the Industrial Engineering were employed, he went to the SWOT analysis and vulnerability aimed at finding the solution and the possible analysis conducted within the internal and external field Constructoquimica the diagram Pareto e Isikawa , which graphically illustrate the discovered problems, solutions to problems appear with the respective economic quantification taking into consideration the technical cash flow and values considered in the value chain of the same, I will design the projection of the plan was raised with the frequency and the time horizon appropriate for them to take decisions ahead for implementation. As you continue your plan should monitor and feed back the information, put it in writing and enforce it by its directors.
In making this argument, which aims to identify and analyze the various problems affecting the reasonable development of the organization and present the solutions with the goal of enhancing participation in the coastal market and can compete with stronger representation as organization concerning their daily activities that make up a unit-level mission in business seeking to increase their growth and profitability of it. For developed thesis the tool that counts the Industrial Engineering were employed, he went to the SWOT analysis and vulnerability aimed at finding the solution and the possible analysis conducted within the internal and external field Constructoquimica the diagram Pareto e Isikawa , which graphically illustrate the discovered problems, solutions to problems appear with the respective economic quantification taking into consideration the technical cash flow and values considered in the value chain of the same, I will design the projection of the plan was raised with the frequency and the time horizon appropriate for them to take decisions ahead for implementation. As you continue your plan should monitor and feed back the information, put it in writing and enforce it by its directors.
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GESTIÓN DE LA COMPETITIVIDAD, PINTURAS, BARNICES, LACAS Y SINTÉTICOS