Proyecto de factibilidad para el emprendimiento de licor casero Gigi
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Fecha
2020
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Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas
Resumen
El presente proyecto de factibilidad analiza la viabilidad del emprendimiento de licor
casero “GIGI” en la parroquia de Alhajuela en la Provincia de Manabí, se establecerá los
costos, presupuestos y proyecciones para 5 años como aporte al desarrollo del grupo de
comuneros que conforman dicho emprendimiento, además de establecer los lineamientos
necesario para que su desarrollo sea exitoso.
El proyecto nace de la necesidad de conocer sobre el área de costos del emprendimiento y la
forma de posesionar de una mejor manera su producto en el mercado para que sea viable, fue
necesario elaborar un estudio de mercado que nos permitiera conocer más acerca del
producto y su nivel de aceptación en el mercado por medio de los análisis FODA, FUERZAS
DE PORTER, descripción del producto y plan de marketing.
Se elaboró un análisis financiero y técnico, para el respectivo análisis del emprendimiento en
el que se utilizó la recolección de datos para la elaboración del mismo, y por medio del flujo
de efectivo con el estado de resultado se determinó la viabilidad del emprendimiento licores
“GIGI” al observar la diferencia entre sus ingresos y gastos.
This feasibility project analyzes the viability of the “GIGI” home liquor venture in the Alhajuela parish in the Manabí Province, the costs, budgets and projections for 5 years will be established as a contribution to the development of the group of community members that make up said venture, in addition to establishing the necessary guidelines for its development to be successful. The project was born from the need to know about the cost area of the enterprise and the way to better possess its product in the market so that it is viable, it was necessary to develop a market study that would allow us to know more about the product and its level of acceptance in the market through SWOT analysis, PORTER FORCES, product description and marketing plan. A financial and technical analysis was prepared for the respective analysis of the enterprise in which data collection was used for its preparation, and through the cash flow with the income statement, the viability of the liquor enterprise was determined. "GIGI" By looking at the difference between your income and expenses.
This feasibility project analyzes the viability of the “GIGI” home liquor venture in the Alhajuela parish in the Manabí Province, the costs, budgets and projections for 5 years will be established as a contribution to the development of the group of community members that make up said venture, in addition to establishing the necessary guidelines for its development to be successful. The project was born from the need to know about the cost area of the enterprise and the way to better possess its product in the market so that it is viable, it was necessary to develop a market study that would allow us to know more about the product and its level of acceptance in the market through SWOT analysis, PORTER FORCES, product description and marketing plan. A financial and technical analysis was prepared for the respective analysis of the enterprise in which data collection was used for its preparation, and through the cash flow with the income statement, the viability of the liquor enterprise was determined. "GIGI" By looking at the difference between your income and expenses.
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Palabras clave
PROYECTO, FACTIBILIDAD, COSTOS, GASTOS, VIABILIDAD