Plan de negocios para empresa de cultivo de tilapia roja en jaulas marinas ubicada en Chone
Fecha
2020
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Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas
Resumen
La propuesta del siguiente trabajo de titulación es un plan de negocio para la creación de una empresa
de cultivo de tilapia roja en jaulas marinas, ubicada en Chone, para su desarrollo se consideraron
diversos aspectos, por ejemplo: jurídico, teórico, laboral, técnicos, financiero, entre otros. Esta idea
de negocio nace al ver una oportunidad de negocio, en el incremento de demanda de tilapia roja para
consumo humano. Se analizará por medio de encuestas a empresas, el abastecimiento propio y la
necesidad de compra a terceros para completar sus pedidos de venta. Se plantea un modelo de negocio
B2B, es decir de empresas a empresas, se analiza el proceso técnico necesario para la producción y
los resultados obtenidos en los años proyectados.
The work proposal is a business plan for the creation of a company dedicated to cultivation of red tilapia in marine cages, located in Chone, for its development some aspects were considered, for example: legal, theoretical, labor, technical, financial, and others. This business idea born when noticed a market opportunity, with an increasing demand of red tilapia for human consumption. Companies will be analized by survey, their own supply and the need to purchase from third parties to complete their sales orders. A B2B business model is proposed, that is, from companies to companies, the technical process necessary for production and the results obtained in the projected years will be analyzed.
The work proposal is a business plan for the creation of a company dedicated to cultivation of red tilapia in marine cages, located in Chone, for its development some aspects were considered, for example: legal, theoretical, labor, technical, financial, and others. This business idea born when noticed a market opportunity, with an increasing demand of red tilapia for human consumption. Companies will be analized by survey, their own supply and the need to purchase from third parties to complete their sales orders. A B2B business model is proposed, that is, from companies to companies, the technical process necessary for production and the results obtained in the projected years will be analyzed.
Descripción
Palabras clave
TILAPIA ROJA, JAULA MARINA, OPORTUNIDAD DE NEGOCIO, ABASTECIMIENTO, PROPIO