Estrategias de marketing para el emprendimiento siempre bella en Guayaquil, 2021
Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas
Resumen
Este proyecto de investigación, se define el problema a investigar, sobre las estrategias de marketing para el emprendimiento de Siempre Bella ese plantea conceptos y estrategias que permitan el desarrollo del estudio las variables. Se establecen teorías que van a sustentar este tema de estudio La metodología establece el tipo de investigación y los instrumentos de recolección de datos, este trabajo de investigación se realizará encuestas a mujeres entre 18 a 45 años de edad, de estrato socioeconómico A, B y C+ que vivan en Guayaquil, los temas a tratar con las diferentes experiencias que tienen en los medios digitales. Las estrategias que se van a aplicar para al emprendimiento SIEMPRE BELLA, se detalla el plan a emplear y el valor que conlleva aplicarlas. Se elaboró un presupuesto anual, se creó un itinerario de contenido, para concluir que el beneficio que el emprendimiento generará será de dos dólares con setenta y ocho centavos por cada dólar invertido en esta propuesta de marketing.
This research project defines the problem to be investigated, on the marketing strategies for the Siempre Bella venture, that raises concepts and strategies that allow the development of the study of variables. Theories are established that will support this study topic The methodology establishes the type of research and the data collection instruments, this research work will carry out surveys of women between 18 to 45 years of age, from socioeconomic strata A, B and C + who live in Guayaquil, the issues to be discussed with the different experiences they have in digital media. The strategies to be applied for the SIEMPRE BELLA venture, the plan to be used and the value involved in applying them is detailed. An annual budget was prepared, a content itinerary was created, to conclude that the profit that the venture will generate will be two dollars and seventy-eight cents for every dollar invested in this marketing proposal.
This research project defines the problem to be investigated, on the marketing strategies for the Siempre Bella venture, that raises concepts and strategies that allow the development of the study of variables. Theories are established that will support this study topic The methodology establishes the type of research and the data collection instruments, this research work will carry out surveys of women between 18 to 45 years of age, from socioeconomic strata A, B and C + who live in Guayaquil, the issues to be discussed with the different experiences they have in digital media. The strategies to be applied for the SIEMPRE BELLA venture, the plan to be used and the value involved in applying them is detailed. An annual budget was prepared, a content itinerary was created, to conclude that the profit that the venture will generate will be two dollars and seventy-eight cents for every dollar invested in this marketing proposal.
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MARKETING, DIGITAL, EMPRENDIMIENTO, POSICIONAMIENTO