Modelo de negocio para la producción y comercialización de aceites esenciales naturales Rome en la ciudad de Guayaquil, 2021
Fecha
2021
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Universidad de Guayaquil, Facultad de Ciencias Adminiatrativas
Resumen
El presente trabajo de investigación tiene como objetivo la producción y comercialización de aceites esenciales naturales para su uso en distintas industrias en la ciudad de Guayaquil, a través del diseño de un modelo de negocio. Para el desarrollo de este trabajo se efectuó un análisis de mercado llevando a cabo una investigación exploratoria no empírica para lo que se usó dos técnicas como lo son la encuesta y entrevista. Las encuestas se realizaron a partir de la muestra obtenida luego de determinar que la zona de Los Ceibos está poblada por 28.629 habitantes sector que pertenece a las familias de Guayaquil de clase media alta y alta. Logrando identificar el consumo de las personas con relación a productos para el cuidado personal tales como extractos naturales y la frecuencia de consumo. El resultado permitió determinar que a los encuestados les gustaría incluir aceites esenciales naturales en su rutina de belleza o cuidado personal.
The objective of this research work is the production and commercialization of natural essential oils for use in different industries in the city of Guayaquil, through the design of a business model. For the development of this work, a market analysis was carried out by conducting a non-empirical exploratory research using two techniques such as the survey and interview. The surveys were conducted based on the sample obtained after determining that the area of Los Ceibos is populated by 28,629 inhabitants, a sector that belongs to the upper middle and upper class families of Guayaquil. We were able to identify the consumption of people in relation to personal care products such as natural extracts and the frequency of consumption. The result allowed us to determine that respondents would like to include natural essential oils in their beauty or personal care routine.
The objective of this research work is the production and commercialization of natural essential oils for use in different industries in the city of Guayaquil, through the design of a business model. For the development of this work, a market analysis was carried out by conducting a non-empirical exploratory research using two techniques such as the survey and interview. The surveys were conducted based on the sample obtained after determining that the area of Los Ceibos is populated by 28,629 inhabitants, a sector that belongs to the upper middle and upper class families of Guayaquil. We were able to identify the consumption of people in relation to personal care products such as natural extracts and the frequency of consumption. The result allowed us to determine that respondents would like to include natural essential oils in their beauty or personal care routine.
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MODELO DE NEGOCIO, ACEITES ESENCIALES NATURALES