Marketing social en proyectos de vida en tiempos de pandemia covid 19.
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Fecha
2021-10
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Universidad de Guayaquil. Facultad de Filosofía, Letras y Ciencias de la Educación.
Resumen
El marketing social es parte de la vida del hombre, especialmente en tiempos dé pandemia en el cual es necesario por el distanciamiento porque mediante este se difunde contenidos importantes para la sociedad en general como es el hecho de que a través de campañas que emiten mensajes que son útiles, por eso los actores pedagógicos deben de conocer la relevancia de este tema para aplicarlo en la vida cotidiana. El estudio se realizó los estudiantes de tercer año de bachillerato contabilidad de la Unidad Educativa Francisco Huerta Rendón de la ciudad de Guayaquil, provincia del Guayas, parroquia Tarqui. La metodología que se aplicó fue cualitativa y cuantitativa con el objeto de ahondar en el problema y de esta manera brindar una solución acorde a las necesidades de los educados, además se usó los instrumentos de investigación y técnicas para analizar los resultados dado a que orientan a tener una mejor visión de los que acontece en la formación educativa de los discentes. La propuesta dirección a que realice un plan de marketing enfocado a difundir la relevancia de un proyecto de vida en el hombre y de esta manera forjar bachilleres proactivos que aporten positivamente a la sociedad en general.
Social marketing is part of man's life, especially in times of pandemic in which it is necessary due to distancing because through it important content is disseminated for society in general, such as the fact that through campaigns that emit messages that they are useful, for that reason the pedagogical actors must know the relevance of this tena to apply it in daily life. The study was carried out by third-year accounting high school students from the Francisco Huerta Rendón Educational Unit in the city of Guayaquil, Guayas province, Tarqui parish. The methodology that was applied was qualitative and quantitative in order to delve into the problem and in this way provide a solution according to the needs of the educated, in addition, research instruments and techniques were used to analyze the results given that they guide have a better vision of what happens in the educational training of students. The proposed direction to carry out a marketing plan focused on spreading the relevance of a life project in man and in this way forging proactive high school graduates who contribute positively to society in general.
Social marketing is part of man's life, especially in times of pandemic in which it is necessary due to distancing because through it important content is disseminated for society in general, such as the fact that through campaigns that emit messages that they are useful, for that reason the pedagogical actors must know the relevance of this tena to apply it in daily life. The study was carried out by third-year accounting high school students from the Francisco Huerta Rendón Educational Unit in the city of Guayaquil, Guayas province, Tarqui parish. The methodology that was applied was qualitative and quantitative in order to delve into the problem and in this way provide a solution according to the needs of the educated, in addition, research instruments and techniques were used to analyze the results given that they guide have a better vision of what happens in the educational training of students. The proposed direction to carry out a marketing plan focused on spreading the relevance of a life project in man and in this way forging proactive high school graduates who contribute positively to society in general.
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Palabras clave
MARKETING SOCIAL, PROYECTO DE VIDA, PLAN DE MARKETING
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APA