Los medios digitales y su impacto en la valoración turística en la Isla Santay en el año 2019
Fecha
2020-03
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El presente proyecto investigativo tiene como fin el estudio de los medios digitales y su impacto en la valoración turística en la Isla Santay. Se considera de gran importancia porque permitirá definir la valoración turística del lugar a través de los turistas nacionales e internacionales que acuden al lugar, y a su vez que obtengan una comunicación visual adecuada, a través de medios digitales y medios impresos sobre la variedad de especies que habitan y son originarias del humedal. La isla es considerada un área protegida, razón por la que es importante lograr la apreciación del hábitat, teniendo en cuenta la era digital. La investigación se llevará a cabo con turistas, moradores y administradores pertenecientes a la Isla Santay. Ésta investigación se desarrolló bajo el método cualitativo y científico, apoyándose en la aplicación de la investigación exploratoria y descriptiva, se aplicó también la muestra probabilística para medir el nivel de información y predisposición de los turistas mediante instrumentos de investigación, como son las encuestas. El resultado, permite justificar la elaboración de la propuesta planteada como la Elaboración de Revista digital e impresa Sobre La Flora Y Fauna, permitiendo elevar la valoración turística del sitio.
The purpose of this research project is the study of digital media and its impact on tourism valuation on Santay Island. It is considered of great importance because it will define the tourist valuation of the place through national and international tourists who come to the place, and at the same time obtain adequate visual communication, through digital media and printed media on the variety of species that They inhabit and are native to the wetland. The island is considered a protected area, which is why it is important to achieve habitat appreciation, taking into account the digital era. The investigation will be carried out with tourists, residents and administrators belonging to Santay Island. This research was developed under the qualitative and scientific method, based on the application of exploratory and descriptive research, the probabilistic sample was also applied to measure the level of information and predisposition of tourists through research instruments, such as surveys. The result allows us to justify the elaboration of the proposed proposal, such as the Preparation of a digital and printed magazine about Flora and Fauna, allowing to increase the tourist valuation of the site.
The purpose of this research project is the study of digital media and its impact on tourism valuation on Santay Island. It is considered of great importance because it will define the tourist valuation of the place through national and international tourists who come to the place, and at the same time obtain adequate visual communication, through digital media and printed media on the variety of species that They inhabit and are native to the wetland. The island is considered a protected area, which is why it is important to achieve habitat appreciation, taking into account the digital era. The investigation will be carried out with tourists, residents and administrators belonging to Santay Island. This research was developed under the qualitative and scientific method, based on the application of exploratory and descriptive research, the probabilistic sample was also applied to measure the level of information and predisposition of tourists through research instruments, such as surveys. The result allows us to justify the elaboration of the proposed proposal, such as the Preparation of a digital and printed magazine about Flora and Fauna, allowing to increase the tourist valuation of the site.
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COMUNICACIÓN VISUAL, DISEÑO EDITORIAL, MEDIOS DIGITALES, MEDIOS IMPRESOS
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