“Plan de negocio para crear empresa de servicio de lavado a vapor para automóviles a domicilio en la aurora Daule
Fecha
2021
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Editor
Universidad de Guayaquil
Resumen
El presente trabajo de titulación tiene como propósito, crear una empresa que brinde el servicio
de lavado a vapor de vehículos a domicilio, mediante la elaboración de un plan de negocio
viable que sea considerada como propuesta de interés de reactivación socio-económica del
sector de La Aurora. El objetivo general de este trabajo es desarrollar un plan de negocio con
la idea principal de brindar un servicio innovador y diferenciador, para corroborar su
aceptación, se desarrolló una investigación de mercado cuantitativa, haciendo uso de la
encuesta; donde se encuestaron a 382 personas del sector de la aurora, donde se pudo conocer
la insatisfacción de personas, del servicio recibido por otras empresas de lavados de vehículos.
Con el desarrollo de un plan de negocio, se muestran cada uno de los mecanismos que la
comprenden, tales como su estructura administrativa y organizacional, la inversión inicial,
materia prima, mano de obra, estrategias de marketing, recursos humanos – financieros y el
análisis económico con el fin de demostrar la factibilidad del negocio; con un VAN de $
60.891,95 y un TIR del 23%. Con una inversión inicial $ 240.445,68 que se recuperará en el
lapso de 2 años y 1 mes de operatividad.
The purpose of this degree work is to create a home car steam washing Services Company located in the La Aurora, Daule canton, preparing a viable business plan that is considered as a proposal of interest for socio-economic reactivation. The objective of this work is to develop a business plan with the main idea of providing an innovative and differentiating service. To corroborate its acceptance, quantitative market research was carried out, using the survey; where 382 people in the sector were surveyed and the dissatisfaction of people who use the traditional washing service offered by vehicle wash companies in this sector was found out. With the development of a business plan, points that comprise it are shown, such as its administrative and organizational structure, initial investment, service materials, labor, marketing strategies, human - financial resources, and economic analysis the to demonstrate the feasibility of the business; with a VAN of $ 60,891.95 and an TIR of 23%. With an initial investment of $ 240,455.68 that will be recovered within 2 years and 1 month of operation.
The purpose of this degree work is to create a home car steam washing Services Company located in the La Aurora, Daule canton, preparing a viable business plan that is considered as a proposal of interest for socio-economic reactivation. The objective of this work is to develop a business plan with the main idea of providing an innovative and differentiating service. To corroborate its acceptance, quantitative market research was carried out, using the survey; where 382 people in the sector were surveyed and the dissatisfaction of people who use the traditional washing service offered by vehicle wash companies in this sector was found out. With the development of a business plan, points that comprise it are shown, such as its administrative and organizational structure, initial investment, service materials, labor, marketing strategies, human - financial resources, and economic analysis the to demonstrate the feasibility of the business; with a VAN of $ 60,891.95 and an TIR of 23%. With an initial investment of $ 240,455.68 that will be recovered within 2 years and 1 month of operation.
Descripción
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Palabras clave
PLAN DE NEGOCIO, SERVICIO DE LAVADO A VAPOR, SERVICIO A DOMICILIO, SERVICIO A DOMICILIO, AUTOMÓVILES
Citación
APA